Equilibrium CEO On EQ Network, The Company’s HD Social Video Network
Automated systems pioneer Equilibrium broke into the social video game with the launch of EQ Network at SXSW last year. EQ Network is the world’s first HD social video network and we had the opportunity to speak with CEO Sean Barger earlier this month the 2nd Screen Summit at CES to find out more about […]
Delivery Agent Partners With Samsung, Brings Contextually Relevant Shopping To Smart TVs
San Francisco-based commerce company Delivery Agent announced a partnership with Samsung as the Consumer Electronics Show in Vegas. We had the opportunity to speak with Delivery Agent SVP Sales & Business Development, Jody Stark, at the at the 2nd Screen Summit at CES to find out more about the partnership.
‘Vampires’ Creators On Producing Documentary-Style Content For The Web
‘Vampires’ is a documentary web series about a group of people in New Orleans who believe themselves to be vampires. We caught up with the show’s creators, David Schatanoff, Austin Smoak and Dan Ast, at the IAWTV Awards at CES to glean some advice on producing documentary content for a web audience.
Intel-Comcast TV Everywhere Deal Tops CES Show, GroupM’s Michael Bologna
Given the industry attention to cord-cutting, the Intel-Comcast partnership announced at the Consumer Electronics Show to bring TV Everywhere programming to multiple devices is an important one to watch, says Michael Bologna, Director of Emerging Communications at GroupM, in this interview with Beet.TV at the conference held earlier this month.
Beet Commentary: The Challenges and Rewards Of Advanced TV Advertising
LAS VEGAS — "Audiences are changing—they’re not watching just television anymore. They’re multi-tasking," says Beet.TV contributor Ashely Swartz. As a result, advertising is changing as well. Swartz reports from the Rovi booth at CES about the growing need for interactive, data-driven ad delivery and how Rovi’s multi-screen advertising solutions play into that demand.
Unifying Digital Video Buying Across Devices is Industry’s Top Challenge, Maxus’ Jones
The proliferation of video distribution across multiple devices is an exciting development, but the mediaindustry needs to solve the issue of cross-platform buying, says Louis Jones, CEO of Maxus,North America, the media agency unit of WPP’s GroupM.
A “Master Class” at CES: An Insider Tour with Group M’s Irwin Gotlieb
LAS VEGAS — At the Consumer Electronics Show, several ad agencies and media companies host tours of the show floor, but the best one to book a slot on may be with Irwin Gotlieb, chairman of GroupM, the giant media agency of London’s WPP.
MESA’s Guy Finley On Fostering Development Of Second Screen Technology
LAS VEGAS — The 2nd Screen Summit at CES marked an "unprecedented gathering of all of the visionaries around the second screen." We had the opportunity to speak with Guy Finley, the Executive Director of the 2nd Screen Society and MESA to find out about how the organization is helping to foster the development of […]
“Generic Girl” Creators On Producing Content For An Online Audience
LAS VEGAS — Producing content for an online audience is an entirely different ballgame from producing content for a television or film audience, thanks to the open dialogue that exists on the web between creator and consumer. At the IAWTV Awards at CES, we spoke with Steven Wasserman and Victor Solis, the creators of live […]
Shira Lazar On What ‘What’s Trending’ Has In Store For 2013
LAS VEGAS — What’s Trending With Shira Lazar has made a name for itself as the live web show dedicated to what’s hot on the web, from YouTube videos to memes and everything in between. We had the chance to chat with the show’s host and executive producer, Shira Lazar, on the red carpet at […]
Web Superstar Felicia Day: A Journey From Actor to YouTube Channel Mogul
LAS VEGAS — Last year Felicia Day, who began her career as an actress and made her foray into the production side of things as the creator and writer of The Guild, launched her own premium YouTube channel, Geek & Sundry. After nearly a year of running the Geek & Sundry network, we caught up […]
Web Video Prankster Mark Malkoff ‘Seeking Bill Murray’ in Latest Series Concept
LAS VEGAS — NYC-based comedian Mark Malkoff is known for online videos of his crazy stunts and shenanigans, from living on an AirTran jet for 30 days to living in IKEA for a week, visiting every Starbucks in Manhattan in a day, and more.
Digitas Launches Real-Time Social Campaign for Client Sprint
Digitas, the big, global digital agency unit of Publicis, has been expanding its BrandLIVE product to clients including P&G''s Tide and most recently Sprint.
Programmers Set to Compete Directly in OTT, Accedo’s Adams
LAS VEGAS — The over-the-top business will likely see many more TV Everywhere offerings from operators as well as programmers going direct to consumers this year, predicts David Adams, VP Corporate Development at connected TV technology provider Accedo during an interview with Beet.TV at the Consumer Electronics Show.
Food Giant ConAgra Eyes Addressable Advertising via Smart TV’s
LAS VEGAS – Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV’s says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV
Accedo Links with thePlatform, Grows Connected TV Business
LAS VEGAS – Connected TV technology provider Accedo teamed up with video technology firm thePlatform in a deal that may help service providers and programmers roll out more TV Everywhere applications.
Videology’s Scott Ferber: TV and Online Advertising to Converge, Finally
LAS VEGAS –TV and video planning have been moving closer in recent years, and all signs point to 2013 as the year the two will finally merge, predicts Scott Ferber, CEO and Chairman of digital video ad platform Videology and founder of Advertising.com, during a deep-dive discussion with Beet.TV at the Consumer Electronics Show.
CES is Now Major Advertiser Event, Rivals Cannes Lion, Says GroupM’s Dominic Proctor
LAS VEGAS – In the past few years, the Consumer Electronics Show has become of increasing interest to the marketing and media world. Now, it rivals the ad industry’s leading show, the Cannes Lions, says Dominic Proctor, President of GroupM Global, the giant media agency of WPP.
Samsung Fan Boys Rising in Las Vegas, GroupM’s Rob Norman
LAS VEGAS — Samsung has a huge presence at CES with the debut of a range of connected devices which represents a sort of parallel ecosystem to the Apple products, says Rob Norman, Chief Digital Officer, Global of GroupM, the big media agency of WPP, in this interview with Beet.TV
FOX Launches Complete Second Screen Experience On The Tablet
LAS VEGAS — Television viewers’ desire for second screen content is on the rise and Fox has embraced this desire with the launch of FOX NOW, a dedicated second screen experience on iPhone, iPad, Xbox, Samsung Connected TVs, Windows 8 tablets and PCs. At the 2nd Screen Summit at CES, Hardie Tankersley, VP Digital Platforms […]