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LAS VEGAS – Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV’s says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV
We caught up with outside the Las Vegas Convention Center where where he had taken a tour of the floor with GroupM Chairman Irwin Gotlieb.
Editor’s Note: This video was produced as part of a series about CES sponsored by YuMe.