LAS VEGAS – Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV’s says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV

We caught up with outside the Las Vegas Convention Center where where he had taken a tour of the floor with GroupM Chairman Irwin Gotlieb.

Editor’s Note: This video was produced as part of a series about CES sponsored by YuMe.