CES Dispatch: Advertisers Harnessing Digital Data for Smart TVs, More Screens

LAS VEGAS — The Consumer Electronics Show has morphed into more of an advertiser's show in recent years and that's helpful as technology shops aim to harness digital data to deliver the right message at the right time to the right consumers, says Jeff Siegel, Senior VP, Global Media Sales at Rovi Corporation in an interview with Beet.TV's Ashley […]

 
 

Yahoo Expands Video Offering with Expanding TV Network Deals, Original Programming

LAS VEGAS – Yahoo is expanding the scope of its video offering through big syniciation deals with networks including its year-old news alliance with ABC News, finance news with CNBC and a more recent tie-up with NBC Sports, says Erin McPherson, VP head of Video, in this interview with Beet.TV

 
 

Starcom MediaVest’s CEO Desmond: This is the Year of Mobility and Big Data

LAS VEGAS – This is the year of “mobilty” around television consumption, when viewing moves from the big screen to unwired devices, says Laura Desmond, CEO of Starcom MediaVest the giant media buying unit of Publicis, in this interview with Beet.TV

 
 

‘CBS Connect’ App Brings Second Screen Content To iPad

LAS VEGAS – As networks and television content creators strive to reach audiences on a deeper level, the second screen has become an integral part of television broadcast experience. At the 2nd Screen Summit at CES, we had the opportunity to talk with keynote speaker Rob Gelick, Senior Vice President and General Manager at CBS […]

 
 

Dispatch from CES: Connected Appliances Will Emerge as an Ad Medium, GroupM’s Gotlieb

LAS VEGAS — Although Internet-connected home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer products companies, predicts Irwin Gotlieb, Chairman of GroupM, the global media unit of WPP, in this interview at CES with Beet.TV.

 
 

As Connected TV’s Come of Age at CES, Advertising Formats will Follow, YuMe’s Haslam

LAS VEGAS – At last year’s CES, advertising on Internet-connected TV’s was presented as an emerging opportunity. This year, major brands including American Express, are proving viability of the new medium, says Ed Haslam, SVP for Marketing at YuMe, the video advertising technology provider.

 
 

The Complexity of Video Ad Delivery Poses Big Financial Risk to Media Biz, IAB’s Chief

LAS VEGAS — While the widespread adoption of Internet-delivered television is coming into focus, the complexity of delivering different ad formats across multiple devices presents serious financial risks to marketers, agencies and media companies, says Randall Rothenberg, President of the IAB, the digital media’s industry trade organization, in this interview with Beet.TV

 
 

Mobile Phone-TV Convergence at CES Brings Web to Sets

LAS VEGAS —  As digital devices become more intertwined, look for phones to start to “mingle” with TVs in interesting ways, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, in an interview with Beet.TV at the Consumer Electronics Show.

 
 

Conde Nast Expands GQ, Glamour Into Digital Video, CNP’s Sauerberg

LAS VEGAS — In the first quarter Conde Nast will lauch digital video channels for key brands GQ and Glamour across Web sites, apps and distribution partners as part of the publishing giant’s move into a more digital future, says Robert A. Sauerberg Jr., President of Conde Nast, in an interview with Beet.TV’s Ashley Swartz at the Consumer […]

 
 

Multicultural Consumers Drive New Tech Trends, MediaVest Exec Says

LAS VEGAS — Multicultural customers are often the earliest adopters for new technology, especially mobile phones, says Steven Wolfe-Pereira, Executive VP at MediaVest, Managing Director of MediaVest Multicultural in an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

More Than One-Third of XBox Users Engage With Interactive Ads

LAS VEGAS — Interactive ads on the XBox gaming system are delivering a 37% engagement rate, according to data released this week by Microsoft. At the Consumer Electronics Show in Las Vegas, Beet.TV’s Ashley Swartz connected with Ross Honey, General Manager of XBox Entertainment and Advertising, who sheds more light on these just-released figures in […]

 
 

Web Originals to See $250 Million in Production Budgets in 2013, IAWTV Chair

LAS VEGAS – There will be 1000 web original video series launched in 2013 with some $250 million spent for production, a sign of the maturation of the nascent industry says Paul Kontonis, Chairman of the International Academy of Web Television, in this interview with Beet.TV

 
 

Marketers Must Harness TV, Video Data in 2013, Mindshare’s Sorokin

LAS VEGAS — Turning the plethora of available data about TV and video into insights for brands will be a critical goal for marketers in 2013, says Scott Sorokin, Global Digital Leader, Mindshare Worldwide, during an interview with Beet.TV at the Consumer Electronics Show.

 
 

Precision Targeted Video to Lure Marketers in 2013, Mindshare’s Lee Doye

LAS VEGAS — Look for more opportunities for marketers in precision targeting in video in 2013, says Lee Doyle, President Client Development at Mindshare during an interview with Beet.TV at the Consumer Electronics Show.

 
 

SMG’s LiquidThread: Tips for Branded Content Creation at CES

LAS VEGAS — Know your audience and give them the content and stories they want. That’s the advice for brands as they approach next-generation storytelling, says Brent Poer, President of LiquidThread, the content creation division of SMG North America, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

Brands More Fluent in Next-Generation Storytelling, SMG Exec Says

LAS VEGAS — Everyone in marketing is going to need to be left-and right-brained as the distinctions between technology experts and creative strategists erode, says Jonathan Hoffman, President of Experience Creation at SMG, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

Starcom USA CEO: Brands Need Fine-Tuned Data Strategy in 2013

LAS VEGAS — For the best marketing success in 2013, brands need a clear-cut data strategy, says Lisa Donohue, CEO of Starcom USA, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

CES Report: Brand Opportunity in Pairing Tactile with Digital, says Ted Fellow

LAS VEGAS — Technologists have a great opportunity to develop a new range of of physical and touch-based interactions for brands to connect with consumers, says James Patten, Interaction Designer and Ted Fellow, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

SMG’s Weinstein on Mobile: It’s Not About the Device; It’s the Behavior

LAS VEGAS — The growing mobile video and advertising business is vital for brands, but the best way to approach mobile is by looking at consumer behavior, says Lisa Weinstein, President of Global Digital, Data and Analytics at Starcom MediaVest Group, in an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

 
 

Samsung Leads With Looks, Design in New CES Sets

LAS VEGAS — Design and definition will be the two most important traits for new TVs unveiled by Samsung at the Consumer Electronics Show. While the TVs will incorporate social networking and personalization, the manufacturer is aiming to capture interest first with the high-res look of the sets, in a back-to-basics focus on the display. […]

 
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