The title and thumbnail accompanying online content plays an impertative role in how effectively it shared on the social media space, says the content recommendation firm, Outbrain's COO, David Sasson, in this interview with Beet.TV
Video advertising platform, Unruly's new 'Social Video Lab' is designed to increase the ROI for brand videos, by providing a plethora of metrics that communicate the level of consumer engagement with the video content, says the president of Unruly's American unit, Art Zeidman in this interview with Beet.TV
New York-based Outrigger Media has launched a sort of quality and influence meter which ranks the impact of a number of YouTube partner channels. The platform called OpenSlate has gone live.
Good titling will make for effective sharing via social media says the content recommendation firm, Outbrain's CEO, David Sasson, in this interview with Beet.TV
The online video ad company, LiveRail is launching new technology, Checkpoint, that will allow publishers to control how their inventory is being bought by advertisers and agencies, says its Chief Operating Officer, Brian Kane, in this video interview with Beet.TV
Nielsen is buying San Francisco-based video advertising measurement firm Vizu, the company announced today.
Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV
When season one of MTV’s hit show Teen Wolf’s fanbase grew to almost one million, MTV’s marketing team decided to give the captive online audience a nudge in the right direction, with a digital ‘bridge’ strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV
LONDON – Whilst consumers are watching increasing amounts of video across multiple digital devices, publishers and advertisers are faced with extraordinary challenges in serving content and advertising effectively.
Chicago-based startup, Clearstream, launched new software, Clearview to help advertisers better measure the impact of online videos on target consumers.
Online video is more measured than most other mediums, but it’s not necessarily more transparent, says Kelly McEttrick, Director of Platform Strategy for at VideoHub, during an interview with Beet.TV. We caught up with her at the OMMA Video conference this week in New York for a discussion on transparency in video media buying.
To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior director of video programming and operations during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas.
comScore has been working closely with YouTube since August to provide third party data around consumption and demographics.
Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly important as consumers and the media stop differentiating between online video and other forms of video and view video holistically across platforms, says Ran Harnevo, SVP, Video, AOL On, in this interview […]
While online video advertising is expected to jump 54 percent this year, faster than any form of media, according to eMarketer, the industry faces multiple challenges around the emerging medium says David Hallerman, Principal Analyst at eMarketer in this interview with Beet.TV
Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Brian Morrissey, editor-in-chief of Digiday in this interview with Beet.TV
Online video attribution models are becoming more sophisticated and qualitative, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico.
The growth in online video consumption in the United States is currently being driven by increased viewing of long-form programming, such as TV shows and movies, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico.
The biggest challenge in online video advertising is proving the "effectiveness of the buy" to the brand marketer, says Anthony Risicato, General Manager of VideoHub, a unit of Tremor Video, in this interview with Beet.TV
In a pair of deals that expand its slate of data providers, online video ad technology firm Videology has partnered with database marketing service I-Behavior and WPP’s shopping data firm Kantar Shopcom for additional online audience insight. We spoke with Brad Herman, Chief Supply Officer at Videology, and he shared more details on Videology’s approach […]