Outbrain COO: Titles And Thumbnails Essential For Effective Content Sharing

The title and thumbnail accompanying online content plays an impertative role in how effectively it shared on the social media space, says the content recommendation firm, Outbrain's COO, David Sasson, in this interview with Beet.TV

 
 

Video Ad Platform, Unruly, Launches Social Video Lab

Video advertising platform, Unruly's new 'Social Video Lab' is designed to increase the ROI for brand videos, by providing a plethora of metrics that communicate the level of consumer engagement with the video content, says the president of Unruly's American unit, Art Zeidman in this interview with Beet.TV

 
 

Outrigger Media Launches “Quality Meter” for YouTube Producers

New York-based Outrigger Media has launched a sort of quality and influence meter which ranks the impact of a number of YouTube partner channels.   The platform called OpenSlate has gone live.

 
 

Outbrain CEO: Good Content Titling Makes For Effective Sharing

Good titling will make for effective sharing via social media says the content recommendation firm, Outbrain's CEO, David Sasson, in this interview with Beet.TV

 
 

LiveRail Launches New Video Ad Technology, Checkpoint

The online video ad company, LiveRail is launching new technology, Checkpoint, that will allow publishers to control how their inventory is being bought by advertisers and agencies, says its Chief Operating Officer, Brian Kane, in this video interview with Beet.TV

 
 

Nielsen Acquires Video Ad Measurement firm Vizu

Nielsen is buying San Francisco-based video advertising measurement firm Vizu, the company announced today.

 
 

Digitas’ Eric Korsh: Geotargeting Is Shaping Digital Content

Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV

 
 

Facebook Fanbase Inspires MTV’s New Marketing Campaign.

When season one of MTV’s hit show Teen Wolf’s fanbase grew to almost one million, MTV’s marketing team decided to give the captive online audience a nudge in the right direction, with a digital ‘bridge’ strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV

 
 

Adobe’s Big Digital Video Play: Serving Content and Ads Across Multiple Devices

LONDON – Whilst consumers are watching increasing amounts of video across multiple digital devices, publishers and advertisers are faced with extraordinary challenges in serving content and advertising effectively.

 
 

Clearstream Delivers Audio And Acoustics Analytics Of Video Streams

Chicago-based startup, Clearstream, launched new software, Clearview to help advertisers better measure the impact of online videos on target consumers.

 
 

Online Video Data Transparency Can Drive Brand Innovation, VideoHub’s McEttrick

Online video is more measured than most other mediums, but it’s not necessarily more transparent, says Kelly McEttrick, Director of Platform Strategy for at VideoHub, during an interview with Beet.TV. We caught up with her at the OMMA Video conference this week in New York for a discussion on transparency in video media buying.

 
 

Online Video Biz Should Adopt TV Metrics, Yahoo’s Jason Dimberg

To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior director of video programming and operations during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas.

 
 

comScore’s Goodman: We Have Brought “a Standardization” to YouTube

comScore has been working closely with YouTube since August to provide third party data around consumption and demographics.

 
 

Selling Online Video Ads Is Becoming TV-Like, AOL Video Chief

Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly important as consumers and the media stop differentiating between online video and other forms of video and view video holistically across platforms, says Ran Harnevo, SVP, Video, AOL On, in this interview […]

 
 

eMarketer’s David Hallerman on the Pardoxical State of Online Video

While online video advertising is expected to jump 54 percent this year, faster than any form of media, according to eMarketer, the industry faces multiple challenges around the emerging medium says David Hallerman, Principal Analyst at eMarketer in this interview with Beet.TV

 
 

Brian Morrissey: Video Ad Tech Not Providing Basics to Advertisers

Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Brian Morrissey, editor-in-chief of Digiday in this interview with Beet.TV

 
 

comScore’s Eli Goodman on Innovations in Online Video Measurement

Online video attribution models are becoming more sophisticated and qualitative, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico.

 
 

Explosive Online Video Growth Coming from Premium Programming, comScore’s Eli Goodman

The growth in online video consumption in the United States is currently being driven by increased viewing of long-form programming, such as TV shows and movies, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico.

 
 

VideoHub-Nielsen Partnership Brings GRP Common Currency to Online Video

The biggest challenge in online video advertising is proving the "effectiveness of the buy" to the brand marketer, says Anthony Risicato, General Manager of VideoHub, a unit of Tremor Video, in this interview with Beet.TV

 
 

Videology Inks Deals with More Data Providers

In a pair of deals that expand its slate of data providers, online video ad technology firm Videology has partnered with database marketing service I-Behavior and WPP’s shopping data firm Kantar Shopcom for additional online audience insight. We spoke with Brad Herman, Chief Supply Officer at Videology, and he shared more details on Videology’s approach […]

 
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