Chicago-based startup, Clearstream, launched new software, Clearview to help advertisers better measure the impact of online videos on target consumers.

It is the first ever technology to help publishers and brands understand and categorize video content, based on the accoustics, audio and objects that live within the stream, says Founder and CEO, Brian Mandelbaum.

In March, comScore indicated that online video advertisement views topped eight billion for the first time. Despite the exponential growth of the industry, Mandelbaum explains that advertisers still do not have a transparent way to measure ROI, when it comes to online video.

Clearstream technology, will increase transparency by scanning the inside and outside of the video player, while providing analytics on consumer intent and the device used to access the video.

In this interview, he describes how the new technology will move television dollars into online digital video.

Nitya Rajan