The Missing Link: Madison Avenue Does Not Fully Understand the Value of Online Video, IAB’s Steve Sullivan
Despite the expectation and excitement about television advertising budgets moving to digital, there is a major disconnect between brands and their agencies and the publishers around the value of the media, says Steve Sullivan of the Interactive Advertising Bureau, in this interview with Beet.TV.
While the ability of editors to identify and define news is essential, the creation of news is increasingly driven by real-time analytics, according to participants in the Beet.TV Video Journalism Summit.
Ooyala, the fast-growing Mountain View, California- based provider online video services, has entered into a multi-year agreement with the Yahoo! Corporation of Japan to manage and distribute a broad range of video services.
Nielsen executive Howard Shimmel is the latest industry pundit to declare cord-cutting a myth, but did say that “cord-swapping” is occurring. He added, consumer behavior is changing with a new generation of viewers who prefer online as their TV medium, added Shimmel, SVP, Client Insights, Media Solutions at Nielsen.
NEW YORK — Brands can improve the efficiency of an ad buy by shifting a portion of their budgets from TV to online video, potentially increasing their exposure by six times without spending any more money, according to new research conducted by online video technology company YuMe Networks along with Nielsen and Magid Advisors.
MONACO — In an effort to track video consumption of users who view video online, on TV and via mobile, comScore is organizing a global panel of 25,000.
Digitalsmiths, company which creates metadata around video images, has acquired Gotuit, a company which produces human metadata authoring, the companies announced today.
NAPA, Calif — Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online.
In its rankings for video views in August for the U.S., comScore has found that the San Francisco-based video ad network Brightroll has served up nearly 470 million video ads, ranking second to Hulu for most ads served.
Vizu, the San Francisco-based advertising analytics company, has created a system to track the "brand lift" of online video ads.
Tremor Media, the New York-based video ad network, had 450 million video ad views in July, according to the comScore report.
Social media monitoring company Networked Insights has found that media agencies are improving efficiency in their TV buys by 5% to 12% when they consider the social media ripple effect surrounding a TV show.
With release of the film Dinner for Schmucks, Paramount Pictures engaged MyDamnChannel.com to create a promotional channel for the the movie. It launched earlier this week.
New York-based Kantar Video, a unit of the London-based media behemoth WPP, will launch a comprehensive video analytics and syndication service in September.
LONDON — The Guardian newspaper has been in the forefront of managing, interpreting and publishing government data as a new form of content — and business.
Viewdle, the visual recognition software company with origins in the Soviet military, has received a venture round from the RIM's BlackBerry Fund, says John Albright, co-managing partner in this exclusive interview with Beet.TV.
Analytics around online and mobile video is in the "prehistoric ages," with no single source to provide adequate information, says Alan Wurtzel who is President, Research & Media Development at NBC Universal.
Online Video News Consumption Doubles in 12 Months, comScore…The AP Nearing Half a Billion Views on YouTube
The consumption of online video news and information clips in the U.S. has doubled over the past 12 months, to 565 million video views in May up from 277 million last May, according to comScore.
In an important development in the way video views and associated in-video ads are tabulated, comScore will count videos and related ads separately, de-linking the two, beginning with the June numbers.
Ooyala, the Mountain View, California based online video platform services company, has introduced a new set of reporting and analytics tools including highly localized reporting.