The Missing Link: Madison Avenue Does Not Fully Understand the Value of Online Video, IAB’s Steve Sullivan

Despite the expectation and excitement about television advertising budgets moving to digital, there is a major disconnect between brands and their agencies and the publishers around the value of the media, says Steve Sullivan of the Interactive Advertising Bureau, in this interview with Beet.TV.

 

Video News is Driven by Real-Time Analytics

While the ability of editors to identify and define news is essential, the creation of news is increasingly driven by real-time analytics, according to participants in the Beet.TV Video Journalism Summit.

 

Online Video Services Company Ooyala in Pact with Yahoo! Japan

Ooyala, the fast-growing Mountain View, California- based provider online video services, has entered into a multi-year agreement with the Yahoo! Corporation of Japan to manage and distribute a broad range of video services.

 

Not Much “Cord-Cutting,” But Many Young Adults are Starting Out Net Only, Nielsen’s Howard Shimmel

Nielsen executive Howard Shimmel is the latest industry pundit to declare cord-cutting a myth, but did say that “cord-swapping” is occurring. He added, consumer behavior is changing with a new generation of viewers who prefer online as their TV medium, added Shimmel, SVP, Client Insights, Media Solutions at Nielsen.

 

Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find

NEW YORK — Brands can improve the efficiency of an ad buy by shifting a portion of their budgets from TV to online video, potentially increasing their exposure by six times without spending any more money, according to new research conducted by online video technology company YuMe Networks along with Nielsen and Magid Advisors.

 

comScore to Track “Three-Screen” Video Usage, CEO Magid Abraham

MONACO — In an effort to track video consumption of users who view video online, on TV and via mobile, comScore is organizing a global panel of 25,000.

 

Metadata Merger: Digitalsmiths Acquires Gotuit

Digitalsmiths, company which creates metadata around video images, has acquired Gotuit, a company which produces human metadata authoring, the companies announced today.

 

Visible Measures Has New Tool to Measure Impact of Branded Videos

NAPA, Calif — Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online.

 

YouTube Nears 2 Billion Monthly Video Views as Brightroll Tops Vid Ad Nets, comScore

In its rankings for video views in August for the U.S., comScore has found that the San Francisco-based video ad network Brightroll has served up nearly 470 million video ads, ranking second to Hulu for most ads served.

 

Vizu Measures “Brand Lift” For Online Video Campaigns in Real Time

Vizu, the San Francisco-based advertising analytics company, has created a system to track the "brand lift" of online video ads.

 

Tremor Media Served up 450 Million Video Ad Views in July, Second to Hulu, comScore Reports

Tremor Media, the New York-based video ad network, had 450 million video ad views in July, according to the comScore report.

 

Social Media Boosts Efficiency for Television Advertising

Social media monitoring company Networked Insights has found that media agencies are improving efficiency in their TV buys by 5% to 12% when they consider the social media ripple effect surrounding a TV show.

 

MyDamnChannel Serves “Dinner for Schmucks,” Online Channel for Paramount

With release of the film Dinner for Schmucks, Paramount Pictures engaged MyDamnChannel.com to create a promotional channel for the the movie.  It launched earlier this week.

 

WPP’s Kantar Unit to Provide Deep Analytics and Syndication for Web Video

New York-based Kantar Video, a unit of the London-based media behemoth WPP, will launch a comprehensive video analytics and syndication service in September.

 

WikiLeaks Episode Marks Big Development for The Guardian’s “Data Journalism” Initiative

LONDON — The Guardian newspaper has been in the forefront of managing, interpreting and publishing government data as a new form of content — and business.

 

Exclusive: BlackBerry Funds Viewdle — Visual Recognition for Video to Launch Soon on Mobile

Viewdle, the visual recognition software company with origins in the Soviet military, has received a venture round from the RIM's BlackBerry Fund, says John Albright, co-managing partner in this exclusive interview with Beet.TV.

 

Video: NBC’s Research Czar: Online and Mobile Video Analytics are in the “Prehistoric Ages”

Analytics around online and mobile video is in the "prehistoric ages," with no single source to provide adequate information, says Alan Wurtzel who is President, Research & Media Development at NBC Universal.

 

Online Video News Consumption Doubles in 12 Months, comScore…The AP Nearing Half a Billion Views on YouTube

The consumption of online video news and information clips in the U.S. has doubled over the past 12 months, to 565 million video views in May up from 277 million last May, according to comScore.

 

comScore to “De-link” Video Ads and Content in New Tabulation

In an important development in the way video views and associated in-video ads are tabulated, comScore will count videos and related ads separately, de-linking the two, beginning with the June numbers. 

 

Ooyala Enhances Reporting and Analytics

Ooyala, the Mountain View, California based online video platform services company, has introduced a new set of reporting and analytics tools including highly localized reporting.

 
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