Advertising

Tremor Media, the New York-based online video advertising network, has one billion video impressions and 135 million unique video viewers in its network according to Jason Glickman, CEO.

Giant media agency MediaVest just promoted digital director Amanda Richman to EVP and managing director after becoming head of digital in 2008. She oversees MediaVest's digital practice. We caught up with her at the Digitas New Front event in New York and talked to her about the range of new media projects her clients are working […]

Paula Deen, "America's best southern cook" has expanded her sizable television presence with a new online video reality cooking show produced by EQAL, the Los Angeles-based video production company best known for creating lonelygirl15.

The biggest challenges to brands finding success with online video is not money or ideas; it’s lining up all the various departments within a company. That’s what Kevin Nalty, a YouTube star, told me during an interview at the Digitas New Front event in New York last week. “The big thing is getting their own […]

NEW YORK – Google has a deal with fast-food chain Carl’s Jr. to create branded Web content with eight YouTube stars, inching the video site along toward its goal to win more ad dollars.

It is fascinating  to see how advertisers are seeking creative solutions to integrate brand messages into online line video sponsorships.

John Battelle, a pioneer in publishing who was the first publisher of WIRED and the Industry Standard, has been running an ad agency for blogs and other niche publishers called Federated Media.

Great piece up by Daisy Whitney writing for the Hollywood Reporter on how Google TV is becoming part of the television ad marketplace.

MOUNTAIN VIEW, CA — As it continues to mine new advertising models, YouTube said VISA has currently bought out the new “click to buy” ad option on YouTube.

By letting consumers personalize the ads they watch, marketers have increased the click through rates by 50% to 100% on some online campaigns.

Hollywood production studio Endemol (producers of “Deal or No Deal”) has teamed up with MySpace to produce the online interactive reality series “Married on MySpace” kicking off this week on the site.

Online video news and review site Tilzy.TV will hold an upfront showcase for Web shows and media buyers in early June and has landed former WB CEO Jordan Levin, now the CEO of production company Generate, as the keynote speaker for the event. The Web video upfront called “Onfronts” in New York is slated for […]

Scott Kirsner here… long-time fan of Beet.TV, first-time guest blogger. Like Andy, I’ve been following the evolution of online video as an incredibly powerful new distribution channel for content, writing in the Boston Globe, Variety, the NY Times, and on my own blog, CinemaTech.

There's concern among publishers big and small about how to "monetize" online video, particularly in light of recent reports which have scaled backed ad growth forecasts.

Earlier this year, Conde Nast launched individual sites for its magazines, expanding beyond what had been a handful of topic-centric portals.  This was the transformation of CondeNet to Conde Nast Digital.

It's great to see that Zadi Diaz, co-creator of Epic Fu, has landed a sponsorship deal with Puma.

LAS VEGAS — In an effort to deliver the same experience for HD online video streams for consumers with different bandwidth connections, the industry is embracing a technology called "adaptive streaming."  

While an entire industry has been created to measure the impact of conventional advertising on brand perception and purchasing, there is very little methodology around the impact of online video advertising.

Banner ads on YouTube for the SarahPAC, the political action committee formed to advance the 2012 presidential candidacy of Alaska's Governor Sarah Palin, are getting some unexpected exposure on YouTube. 

Pontiflex, a New York based company which provides advertisers with the tools to pay for just the CPL, or cost per lead, has secured a second venture round of funding of $6.25 million.