It is fascinating to see how advertisers are seeking creative solutions to integrate brand messages into online line video sponsorships.
Actually, it can be a little horrifying as this spoof video by the CollegeHumor guys so cleverly demonstrates.
Let's hope there are some more creative solutions which come from today's Newfronts event organized by Digitas. The event features a keynote address from Al Gore.
My colleague Daisy Whitney is in town and will be at the event, reporting the developments.
Andy Plesser, Executive Producer