Boston Video SEO Company Next Google AdSense?

White label video SEO service EveryZing is working to reinvent video advertising the same way Google AdSense reinvented text advertising, CEO Tom Wilde told Beet.TV.

 
 

Fastest Growing U.S. Site is Break, a Young Men’s Video Network

comScore has come out with a ranking of the fastest growing U.S. Web sites.  As Erick Schonfeld points out in TechCrunch, some of the sites have grown as a result of mergers.  Some, however, appear to be just plain popular.  Break Media, the video network for young adult males, is on fire. comScore reports it […]

 
 

NBC Bans Sex with Vegetables Ad for Super Bowl (How do you spell publicity stunt?)

PETA, the activist animal rights group has landed some attention and possibly a viral video hit with its  "banned" Super Bowl television spot featuring an attractive female model getting intimate with a pumpkin, asparagus, broccoli and an eggplant. But hey, not one darn beet!

 
 

Small Businesses to Spend $1.5 Billion on Web Video and TurnHere Has a Plan, Fortune

While media companies large and small are figuring out how to monetize Web video with advertising, the demand for businesses and institutions to have video on their web sites, or as part of their marketing mix, is exploding. 

 
 

Exclusive: Audi Drives Off with Massive Inauguration Online Video Jackpot — Pre-Roll Ad has 70 Million Views

Audi, as the exclusive sponsor of the live webcast of the Obama Inauguration on CBSNews.com, MSNBC.com, ABCNews.com and the WashingtonPost.com, had expected 30 million views of its pre-roll advertisement titled "Progress."  Beet.TV has been told by a spokesperson for Audi USA that its pre-roll ads have been watched nearly 70 million times.  

 
 

iPhone Video Search Goes Deeper with Updated Truveo App

Video search engine Truveo has released an updated version of its  iPhone application, Beet.TV has learned. The application, first launched in July, allows users to access videos in Apple-friendly formats from major sites including CNN, NBC, HBO, The Discovery Channel, and YouTube. In November, I interviewed CEO Peter Kocks about the then-forthcoming updates, and he […]

 
 

Panache has Deal with MTV for Instream Video Ad Serving

In what might be the biggest breakthrough for Panache, a Los Angeles-based video ad insertion company,  MTV has agreed to deploy its program across its sites.  I interviewed Panache CEO Steve Robinson at Streaming Media East this past May in New York.  I've republished the interview here.

 
 

Nielsen to Track Online Video Consumption with Audio Signature Files

Accurate monitoring of online video consumption across multiple platforms is not an easy task. But for publishers and advertisers hoping to make a business of this, complete metrics is essential.  Nielsen Online is developing new system to track online video consumption on multiple sites by identifying the distinct "audio signature file" which is specific to […]

 
 

“Day With the Hiltons” Series Has a “Secret”: Product Placement

Famous angel investor Ron Conway called product placement "the next multibillion dollar industry" at TechCrunch50 earlier this summer. But there needs to be a standardization of the buying process before that happens, according to Paul Kontonis, CEO of the web video studio For Your Imagination.

 
 

For Your Imagination Dreams up Two New Networks for 2009

Leading online media studio For Your Imagination introduced two new networks in 2009: personal finance network GEQ and fashion network Glampede, CEO Paul Kontonis told me at the Mogulus studio in SoHo last month. Video social entertainment platform Joost will begin distributing the new shows, as well as shows from existing FYI networks The Green […]

 
 

Exclusive: 5min Makes Syndication Platform Free for Site Publishers

How-to video site 5min has made its VideoSeed distribution platform, launched last month, a free service for site publishers, Beet.TV has learned. We are the first to break this news. The move is win-win: site publishers can add related video content to their sites for free, and 5min expands the number of monthly uniques its […]

 
 

Vizu CEO: Pre-Roll Delivers Best Brand Lift Online

In an interview with earlier this month, Vizu CEO Dan Beltramo confirmed what we've been hearing for a while now: Pre-roll is the most effective method of brand advertising online. Period. And he has the numbers to back it up; in a food item campaign Vizu analyzed, pre-roll had six times the brand lift of […]

 
 

Peter Kafka: Media Layoffs Will Continue in a Grim 2009

Peter Kafka, who debuted his daily blog MediaMemo on AllThingsD in October, writes today that the ad recession will last at least another year — making it the longest ad recession since The Depression. Which is, well, depressing. At our marathon filming day at the Mogoulus studio in Soho earlier this month, Peter described the […]

 
 

Predictions for 2009 from Ad Age’s Michael Learmonth: Most Media Companies Will Do Deals with YouTube

Most media companies will do deals with YouTube in 2009, ending what has been a confrontational relationship for many, expects Michael Learmonth, staff reporter at Advertising Age and veteran reporter of digital media, having worked for the Industry Standard, Reuters and Variety.  Michael recently blogged for the Silicon Alley Insider.  Michael thinks that the ownership […]

 
 

Charitable Giving Gets Boost with Innovative Television Ad Campaign; Ads Hit as Post Roll on Beet.TV

Starting today and for the next two weeks, Beet.TV's 800 videos will feature a 30 second post-roll ad campaign for "Changing the Present," a nonprofit organization that connects consumers with a choice of 1500 charitable gifts.  Earlier this month, I interviewed Executive Creative Director Kevin McKeon of StrawberryFrog, the highly regarded advertising agency responsible for […]

 
 

Hey Now! Akamai, World’s Largest Computer Network, Sponsors Beet.TV

Akamai, the world’s largest content delivery network, a giant network of servers around the globe which streams video for Reuters, MySpace, Metacafe NBC, CBS, CNN, the BBC and many others, is sponsoring Beet.TV for the next 30 days with an exclusive in-stream advertising message running in our 800 clips.  The overlay links to a marketing […]

 
 

eMarketer Predicts 45 Percent Increase in Online Video Advertising in 2009

Not all gloom and doom in the online video world, at least according to one prominent industry analyst firm.  A new report out by  eMarketer’s David Hallerman predicts that online video ad spending will increase 45 percent in 2009.  Kelsey interviewed David at the Beet.TV Online Video Roundtable at MSNBC in October.  He talks about […]

 
 

Vizu CEO: Accountability in Brand Advertising Will Bring the Real Ad Dollars Online

Advertisers spend seven to eight percent of their budgets online, but only a tiny percentage of that goes toward brand advertising, according to Vizu CEO Dan Beltramo. Many prefer click-through ads because they’re easier to measure, but Vizu has developed a brand lift measurement system called Ad Catalyst to help change that.    "With accountability […]

 
 

Big Advertisers Cooling to Social Media, CNET’s Caroline McCarthy

It was a big week in social  media with news that Facebook and MySpace will allow their platforms to be integrated into other web sites. While there is excitement about spreading social media outside of their destination sites, there is growing evidence that major advertisers are not comfortable with placing ads on these networks.  Caroline […]

 
 

Fliqz CEO: Small Video Publishers Can Make Money, but Not With Ads

Only large publishers with mainstream content–like CNN and Disney–should expect to make significant money from video ad revenue online, according to Benjamin Wayne, CEO of white-label plug-and-play video solution Fliqz. "It really doesn’t get interesting from a revenue perspective unless you can get to 20 or 30 million impressions a month. And when you consider […]

 
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