Online video news and review site Tilzy.TV will hold an upfront showcase for Web shows and media buyers in early June and has landed former WB CEO Jordan Levin, now the CEO of production company Generate, as the keynote speaker for the event.
The Web video upfront called “Onfronts” in New York is slated for June 9.
It’s designed to showcase the top Web shows for brands and media buyers to entice them to spend ad dollars in the growing medium. Tilzy.tv said it expects media buyers from every major holding company to attend the day’s program, which also includes presentations from atom, blip.tv, My DamnChannel, NextNewNetworks, Revision3, DECA, 60 Frames, Take 180, For Your Imagination and Attention Span Media as well as a panel discussion with advertisers about the benefits of branded Web video.
The Onfronts follow several efforts over the years to generate interest in digital platforms during the spring upfront season when networks sell most of their TV ad inventory. Multimedia company RipeTV has hosted upfront presentations, while several video-on-demand programmers have also paired up to present their VOD pitches during the prime selling season. This year, NBC is even hosting road shows for the first time to highlight NBC.com and its digital properties to more than 15 agencies including Starcom, Digitas and MediaVest.
The Tilzy.TV Onfronts is unique because the site and its founders are steeped in Web television.
Tilzy.TV is a founding organization behind the Streamy Awards, which drew more than 1200 attendees to the award ceremony in Hollywood in late March that honored the best in Web TV. Daisy Whitney, Senior Producer/p>
Editor's Note: We have published Daisy's New Media Minute video on the news, here on Beet.TV — Andy