Advertising

Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums.

Personalized online video news service 1Cast has inked deals with E! and Style to bring their content to its users, marking 1Cast's expansion into the entertainment category.

NEW YORK –  Pre-roll ads, especially those for beauty and household products, continue to dominate online video ad inventory in 2009, according to a study from online video ad network YuMe.

Daisy and I are pleased to announce our next online video roundtable set for Tuesday, October 20th from 3-6 p.m. ET.

MediaVest, the big media buying firm, is making a “multi-million dollar” ad buy on Hulu, it was reported on ClickZ and on MediaPost yesterday.

Online video advertising faces many challenges, including standards and how such standards inform conversations with advertisers and marketers, said Rebecca Paoletti, the director of video strategy at Yahoo!

Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA summit.

Syndicating online video to different Web sites is not an easy task, with sites running numerous different video players and formats. 

After five years in gestation and much anticipation, online video advertising is reaching a “tipping point,” of becoming a major part of the media mix, writes Temor Media CEO Jason Glickman in a guest column on Fortune’s Brainstorm blog.

NEW YORK, NY — Video is an essential part of Yahoo's business, CEO Carol Bartz told me yesterday at the company's news conference here.

Everyone's searching for a business model that works in the new media world. Well, how about this one? Getting paid.

Online ad inventory company the Rubicon Project, has raised a new round of $9 million from NBCU and other earlier investors, paidContent's David Kaplan reports.

SAN DIEGO, CA — Internet as an advertising vehicle can drive brand sales by more than four times when compared to television, said comScore chairman Gian Fulgoni at the iMedia Brand Summit in San Diego Monday morning.

REDMOND, WA — msnbc.com has grown ad revenues for the fiscal year that just ended in June and is attracting advertisers in a range of categories, the site’s President Charlie Tillinghast told Beet.TV in an exclusive interview earlier this month.

Media executives at News Corp., Disney, and NBC are talking about paid content models online being all the rage, but a new eMarketer report says that’s just not going to happen.

Mixpo, the Seattle-based online video advertising management platform, is partnering with NCC, a big player in local cable television media buying, the two companies announced today.

The age old question in Web video is what type of ads work best. To reach a true consensus on the best ad formats, online video should learn from the cable business.

MTV Networks is currently selling ad inventory for the format it officially declared the best for online video, and the media company expects other Web publishers to follow suit, said Jason Witt, SVP and GM of MTV's digital advertising unit in an interview with Andy last week in Manhattan.

The consumer packaged goods giant Kimberly-Clark recently launched a 10-episode Web series on green home improvement tips sponsored by Scott's Natural.

A media company needs at least a three-year runway before it can take off for profitability, and that’s the goal for the new video destination Take180.com, the site’s general manager Chris Williams told Beet.TV at the NATPE LA TV Fest in early July.