Paula Deen, "America's best southern cook" has expanded her sizable television presence with a new online video reality cooking show produced by EQAL, the Los Angeles-based video production company best known for creating lonelygirl15.

At the Digitas event in New York last week, Beet.TV's Daisy Whitney inteviewed Paula and EQAL co-founder Greg Goodfried about the new show. 

While this sounds like a positive development for the pioneering EQAL, it also marks something of change in course for the producers.  As Chris Albrecht at NewTeeVee reports, EQAL has put original programming on hold and is expanding existing television properties for now.

Here's the take on all of this by Tameka Kee at paidContent.

Andy Plesser, Executive Producer