Pontiflex, a New York based company which provides advertisers with the tools to pay for just the CPL, or cost per lead, has secured a second venture round of funding of $6.25 million.

David Kaplan over at paidContent has the details.

Earlier this year in New York at the AlwaysOn summit, we spoke with founder and CEO Zephrin Lasker who explained the need for accountability in advertising and the value of his company. 

Pontiflex was extensively used by the Obama campaign.  Zephrin shares how the service was implemented.

— Andy Plesser, Executive Producer