Advertising

The Rubicon Project, the fast growing ad optimization firm, has raised $13 million for possible acquisitions, according to a report out by Ryan Lawler over at Contentinople.

ScanScout, the Boston-based online video advertising network, has raised a third venture round of $5.1 million, according to a report in Mass High Tech, citing financial filings.

HOLLYWOOD –  comScore, which closely tracks the online viewing and shopping of 2 million individuals, has found extraordinary "lift" in online video advertising on consumer behavior.

AUSTIN –  Original content for the Web can provide unique opportunities for marketers, according to Christine Beardsell,

Advertisers who were previously nervous about Web video are starting to get religion thanks to the return on investment in the medium, said Web star Alex Albrecht in an interview with Beet.TV at SXSW.

Many video producers embrace a hyper-syndication approach to distributing their videos across many sites, meaning they make their videos sharable on unassociated blogs and Web sites. 

Amplify, which provides Natural Language Processing solutions for customers who want to understand and better target advertising to online content, announced its first big U.S. partnership with social Media ad targeting firm Lotame, CEO Mark Redgrave told Andy at the AlwaysOn conference last month.

Several small niche sites in health, sports and video gaming appear to be bucking the downturn trend and registering growth in traffic and revenue, reports Jessica Vascellaro and Elizabeth Holmes in today's Wall Street Journal.

This difficult period for start-ups will produce many important companies, as happened in the last tech downturn, says Sita Vasan, a senior officer with Intel Capital, one of the the world's biggest corporate investors.  

KIT digital, a jack-of-all trades company that can produce videos for clients, deliver them over their own global CDN, and monetize them, will continue to strengthen its focus on mobile and TV through set-top boxes in 2009, Head of the Americas Dan Rosen told me at the Beet.TV studio.

For Pontiflex, a 10-month-old start-up with $2.5 million in funding, the recession is actually good news.

There’s been a lot of debate lately over whether branded applications for social networks, created by companies like Buddy Media, are effective.

New York based Tremor Media, an online video advertising network and technology platform, has raised $18 million in additional venture funding, the company announced today. 

Overlay TV, the one-year-old start-up that allows users to overlay any links, images, text bubbles, and widgets into their videos, is opening its API to software developers, the company announced yesterday.

Kelsey caught up with Anupam Gupta, CEO of Mixpo, at the AlwaysOn conference earlier this month.  The company has raised $4 million in venture funding, as Eric Eldon at VentureBeat reported on February 3.

Small blogs with an audience of 10,000 to 20,000 viewers might have a difficult time selling advertising, but advertisers should sure be listening to what they're saying, according to Jon Gibs, VP of Media Analytics at Nielsen Online. Nielsen's BuzzMetrics services can help turn the collective influence of the blogosphere and other social media channels […]

Offline advertising may be hurting, but at the AlwaysOn conference last week, online advertisers–especially those with performance-based models–were still reporting positive growth, including semantic advertising company Peer39, one of the OnMedia 100. 

At Beet.TV, we cover a lot of stories around online video, but a reverse phenomenon is going to reach half of the television homes in America this year, according to Dalen Harrison, CEO of interactive TV company Ensequence.

The intersection of social media and advertising doesn't have to be on Facebook–or even online, according to Kevin McKeon, Executive Creative Director of highly regarded ad agency StrawberryFrog. "I consider everything we do to be social," he says. "…If we do a television commercial we want people to talk about it. If we create a […]

NEW YORK — Amidst gloom and doom news of tightening ad budgets and media layoffs, advertising technology company The Rubicon Project is seeing phenomenal growth. "The online advertising economy is still healthy. There's no signs of decline just yet," CEO Frank Addante told me at the AlwaysOn Conference in New York on Monday, where Rubicon […]