Web Celeb Hayden Black Pitching Advertisers for Sci-Fi Musical Comedy

HOLLYWOOD, Calif — After inking a deal with portal DailyMotion to fund the pilot for his latest online series, Web star Hayden Black tells Beet.TV the site is now pitching potential sponsors for the show.

 
 

Viral Wedding on YouTube Drives Buyers to Chris Brown Music

R&B artist Chris Brown is making money from a YouTube viral video featuring one of his songs that’s generated 12 million views so far, YouTube reported today in its corporate blog. 

 
 

Video Ad Engine FreeWheel on a Roll with YouTube and Blip.tv

FreeWheel, a software service provider which allows online video publishers to manage their own ads, has made big news this week. On Monday, YouTube announced that some content partners will be be able manage their own ad management with the company's tools.

 
 

YouTube Looks to Blip.tv for New “Show Creators”

NEW YORK, NY — Blip.tv, the fast-growing video sharing site which leads the industry in hosting and distributing episodic Web video programs, now allows its show producers to upload directly to YouTube, the company announced earlier today.

 
 

ABC.com Inks Web Series Deal with Kia

Some automakers still have money to spend on ads. Kia Motors teamed up with ABC.com to produce a five-episode Web series for the network’s Web site, ABC.com announced today.

 
 

YouTube Getting $200K and More for Branded Channels

As the world's second biggest search engine and the most popular video sharing site, YouTube has become a home for brands including "H&R Block," "Billy Elliot: The Musical," and "Wal-Mart."

 
 

Bravo Lands Sponsors for Web, Bets on Brand Integration and Pre-rolls

HOLLYWOOD–With a pedigree in non-fiction and reality shows, Bravo is looking to mimic it's on-air advertising strategy on the Web by incorporating sponsors into shows….

 
 

YouTube’s Jordan Hoffner on Metadata, Paid Keywords and Advertising

Hollywood, Calif. — Jordan Hoffner, who directs content partnership deals at YouTube, was the keynote speaker at the NAPTE LATV festival last week.

 
 

Howcast Shifts from Ad Driven Model to Sponsored Videos

Howcast, the New York-based start-up that produces short instructional "how-to" videos, has moved away from an advertising based business to a video producer and syndicator business for a range of corporate and government clients.

 
 

EyeWonder Pushes Standards Efforts for Web Video

Interactive agencies and publishers still haven’t cracked the code on standards for the Web video business, but vested parties like EyeWonder are continuing to push efforts toward this supposed promised land for the emerging ad medium.

 
 

Online Video Needs More Long-Form Shows to Win Ad Dollars, eMarketer

Online video advertising is on the rise, but the medium will grow rise faster as consumers watch more long-form programs online, eMarketer Senior Analyst David Hallerman says.

 
 

YouTube Launches “Click to Action” Program for All Video Producers

YouTube is broadly launching a program which allows video producers to insert their own promotional overlay ads into their clips.  They call it Call-to-Action overlays.

 
 

YuMe Inks Video Ad Syndication Deal with Msnbc.com

Msnbc.com, the first major U.S. news site to provide embeddable videos, is moving to monetize its embedded videos and has a new association with YuMe, the Redwood City, California-based video ad network.

 
 

ESPN To Share Results from Emerging Media Lab

ESPN plans to share regular results from its Disney ESPN Ad Lab for emerging media perhaps as early as this summer, Beet.TV has learned.

 
 

Digitas’ Third Act Calls for Measurement, ROI in Web Video

For branded Web content to be successful, marketers and creators need to set measurement and metric goals from the get-go, Digitas’ John McCarus told Beet.TV during an interview at OMMA Video in New York on June 16.

 
 

BoingBoing Relaunches Video Channel with World’s Biggest Player!

BoingBoing, the popular and influential blog about culture and technology, has had video for sometime and now it's bigger than ever, literally.

 
 

Starcom Expands Online Video Research Projects; Brings in B of A, General Mills, US Cellular

In an effort to learn more about online video ad formats, Starcom is expanding its research project called “The Pool” to include new publishers and advertisers focused on short-form content for the Web, said Tracey Scheppach, SVP and video innovation director at Starcom USA. In my interview at the OMMA Video conference in New York […]

 
 

Bloggers Link Up with Video Ad Network Powered by VideoEgg

Six Apart, the San Francisco-based blog hosting and software company, has linked up with VideoEgg, the video ad network, to offer bloggers the opportunity to integrate interactive video ads.

 
 

Local TV to Grow Online Biz by 25 Percent this Year, Analyst

Borrell Associates told me at the OMMA Video conference June 16 in New York. “Health is the largest category and we also see automotive and travel picking up as well,” Gordon Borrell said. He predicts local TV broadcasters will generate $1.31 billion in online revenue this year, but video will only account for $52 million, […]

 
 

Fred’s Six-Figure YouTube Salary Helps Grow the Medium

The high-pitched YouTube star Fred is earning a six-figure income from his online videos and his status as the most-subscribed YouTube channel of all time, Google's Eileen Naughton told attendees at the OMMA Video conference in New York earlier this week. That money is helping push online video as a category to command 4% of […]

 
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