Advertising

LONDON – Premium video publishers need to customize the number of ads per show, depending on the interest of the individual viewer and other factors, in a dynamic not a “static” ad delivery scenario, says Jeremy Helfand, VP for Video Monetization at Adobe, in this segment from the Beet.TV Global Video Summit at the BBC […]

BOSTON – Analytics is essential for publishers in managing decision making around serving video advertising, says Jason Burke, VP for Operations at VideoHub, a unit of Tremor Video.

Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV

Video advertising solution provider YuMe has launched ACE for Publishers 4.0, a video ad management suite intended for publishers to execute video advertising with minimal expertise.

Discovery Communication's acquisition of San Francisico-based video Web studio Revision3, which was announced early last month, has closed. 

PARIS — Appointment viewing is a thing of the past and advertising will move to more blended pricing models, says Doug Scott, President of Ogilvy Entertainment, in an exclusive interview with Beet.TV on Monday.

LONDON — Global media agency StarcomMediaVest SMG is slated to go live shortly with a smart TV campaign for its car client Honda to take advantage of the connected TV capabilities of the Xbox, the agency's Oliver Newton, Head of Strategic Partnerships, tells Beet.TV in this interview.

PARIS — Branded entertainment is driving customer acquisition for American Express via its Unstaged concert series, says Mark Beeching, Worldwide Chief Creative and Strategy Officer at Digitas, the digtal agency for American Express, in this interview with Beet.TV

LONDON – Whilst consumers are watching increasing amounts of video across multiple digital devices, publishers and advertisers are faced with extraordinary challenges in serving content and advertising effectively.

Agencies need more consistent ROI measuring tools  and knowledge of digital video quality, for television ad dollars to fully transition to online says GroupM's Managing Partner and Director, Emerging Communications, Mike Bologna, in this video interview with Beet.TV

Exposure to earned and paid media on Facebook can change consumer purchase behavior, comScore's latest white paper, The Power Of Like,' finds.

LONDON -About half of online video impressions in the United Kingdom in the first quarter came from the categories of consumer packaged goods, entertainment, and financial services, according to a study of nearly 300 million online video ad impressions by technology provider Videology. We spoke to Jana Eisenstein, the company's managing director in the UK for […]

Chicago-based startup, Clearstream, launched new software, Clearview to help advertisers better measure the impact of online videos on target consumers.

SpotXchange's latest ad skipping service, 'SkipIt,' which charges consumers a small fee to skip ads, will soon allow audiences to earn free skips, in exchange for engagement with a brand on its desired platform, says Michael Shehan, President and CEO, in this video interview with Beet.TV

The App developer, Screach Interactive launched its digital jukebox, 'Screach JukeBox' at TechCrunch Disrupt. It is a "real-time interactive platform designed to connect mobile devices to any content on any screen," says David Weinfeld, Chief Strategy Officer, in this interview with Beet TV.

Shelby.tv, the web/APP video platform, gathers and streams video from different social networks to create a customized one-stop-shop for online video, says Chris Kurdziel, Director for Business Development in this interview with Beet TV

The Internet ad industry needs standards for digital video in general before it develops standards specifically for connected TVs, Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, tells Beet.TV in this interview.

Online video ad network Brightroll is expanding quickly into the mobile market, evidenced by its recent deal with Google AdMob and by the number of mobile video ads it's serving up, says Dan Mosher, General Manager of the BrightRoll Exchange, in this interview with Beet TV. We caught up with Mosher to discuss Brightroll's work […]

The amount of video ads on connected TVs is five times greater so far this year than for all of 2011, according to Videology, an online video technology service, which hosted a media day at the IAB Ad Lab this week. Videology's General Manager Mark McKee says in an interview with Beet.TV at the event […]

Global Post, an online news site producing some 150 international daily news stories a day, across video and print platforms, is meeting a growing demand for foreign news says Solana Pyne, a senior Global Post Video Producer, in this interview with Beet TV.