The App developer, Screach Interactive launched its digital jukebox, 'Screach JukeBox' at TechCrunch Disrupt. It is a "real-time interactive platform designed to connect mobile devices to any content on any screen," says David Weinfeld, Chief Strategy Officer, in this interview with Beet TV.

Like traditional analog jukeboxes, listeners can select songs as well as queue tunes to be played in the near future. Screach's jukebox however, increases the social and interactive elements of the music experience by allowing listeners to vote songs to the front of the queue. 

The software's game-like feature has attracted restaurant venues such as Buffalo Wings, who will launch 'Screach Jukeboxes' across franchises in hopes of keeping customers entertained after the premier, crowd-pulling sports events are broadcast in the evenings.

Founded in Newcastle, England, 'Screach' short for Screen Reach, was initially funded by entrepreneurs, raising $1.2 million in angel funds so far.

With its potential to create hyper-social and interactive experiences, the software will also attract interest from advertisers and brands looking to amass new audiences.

Nitya Rajan

 

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