Advertising

The emergence of real-time bidding solutions for online video ad buying, which are employed by ad agencies, will replace the ways buying is done today, says Joanna O'Connell, Senior Analyst, Interactive Media at Forrester Research, in this interview with Beet.TV

Size matters when it comes to online video players. Consumers were nearly twice as likely to engage with a video ad that ran in a player 400 pixels or larger, according to a Tremor Video study on interaction rates across various players. Beet.TV caught up with Tremor's Doron Wesly, Head of Market Strategy, to discuss […]

The number of video ads in long-form digital programming grew by one-third, quarter over quarter. That's the finding of online video ad technology provider FreeWheel's latest report on viewing habits that detailed a rise in video ads from 6 in the first quarter of the year to 8 in the second quarter in content twenty […]

Independent video creators are earning $10,000 in some cases for 30-second commercials crowd-sourced on behalf of major brands, says Neil Perry, President of video production and marketing shop PopTent in an interview with Beet.TV. The cost for production is about 80% less than brands are spending on traditional commercials, Perry tells us in this video.

NBC’s ratings for the London 2012 Olympics has passed the 2008 Beijing Games and the broadcaster is finding a surge in last minute advertising at high rates, reports The New York Times.

Targeted TV ads are gaining speed thanks to efforts by media agencies like Starcom and GroupM, as well as Microsoft's Xbox, says Forrester analyst Michael Glantz in this interview with Beet.TV

Whie Digital and TV ads are bought and sold differently, strides are being made to bring the two mediums closer together, says Forrester analyst Michael Glantz in this interview with Beet.TV

LONDON – "This is the biggest thing the BBC has ever done," say Chris Dobson, GM/EVP Global Sales, BBC Worldwide, referring to the role of network as the host broadcaster for the London Olympics.

Online video ad technology provider FreeWheel will be powering ad delivery on digital devices for NBC for the Olympics Games kicking off this Friday. The Olympics ad efforts are part of a multi-year deal that FreeWheel recently signed with NBC Universal.

REDWOOD CITY, CA (via Skype Video) — Seeking to capitalize on the rapid growth in mobile video, online video ad technology provider YuMe launched a new mobile video format this week dubbed YuMe Mobile Flip with brands Elizabeth Arden, GlaxoSmithKline and American Greetings rolling out campaigns, according to YuMe's Ed Haslam. Beet.TV caught up with […]

Dailymotion, the giant Paris-based Web video portal has launched a “white label” product, offering publishers a custom platform to distibute and monetize video on the Web and across multiple digital devices.

EMMERYVILLE, CA — (via Skype Video) Media buyers and brands are turning to real-time bidding (RTB) more often for video, says Forrester Research in a new report on the real-time market, releasing today. Beet.TV spoke to Keith Eadie, VP of Marketing at online video ad platform TubeMogul, which commissioned the study, about the growth in this marketplace.

As TV advertising dollars flatten out in both the United States and Western Europe, broadcasters will need to find growth in IP-based opportunities especially those in connected TVs, says Sorosh Tavakoli, Founder and CEO of London-based ad platform Videoplaza in an interview with Beet.TV.

Video advertising platform, Unruly's new 'Social Video Lab' is designed to increase the ROI for brand videos, by providing a plethora of metrics that communicate the level of consumer engagement with the video content, says the president of Unruly's American unit, Art Zeidman in this interview with Beet.TV

New York-based Outrigger Media has launched a sort of quality and influence meter which ranks the impact of a number of YouTube partner channels.   The platform called OpenSlate has gone live.

LONDON — In the quest to shift more ad dollars to digital video, publishers are looking at how to better monetize the fast-growing mobile business and also how to refine the placement of video ads in premium content. Those were among the insights shared by executives from BBC Worldwide, Adobe, Ooyala and others in the […]

Jivox's interactive online video advertising platform is increasing click through rates by giving consumers the option to engage with the content either via social media or other means, says its Founder Diaz Nesamoney, in this video interview with Beet. TV

The online video ad company, LiveRail is launching new technology, Checkpoint, that will allow publishers to control how their inventory is being bought by advertisers and agencies, says its Chief Operating Officer, Brian Kane, in this video interview with Beet.TV

With the hundreds of video ad vendors offering services for publishers and ad buyers, online video technology provider Adap.TV recently launched its App Center to give buyers a one-stop shop for trafficking a buy. We caught up with Adap.tv Co-founder Teg Grenager for details on how the App Center works.

Nielsen is buying San Francisco-based video advertising measurement firm Vizu, the company announced today.