Shelby.tv, the web/APP video platform, gathers and streams video from different social networks to create a customized one-stop-shop for online video, says Chris Kurdziel, Director for Business Development in this interview with Beet TV
Users receive instant access to online videos friends share on social networks, along with its context and the virtual conversations it generates.
YouTube, Blip.tv, Vimeo and Dailymotion are some of sources surfacing on Shelby.tv, although the company hopes to bring premium content to the platform.
The online platform has an app downloadable for free, allowing viewers to watch their customized streams on the go.
Kurdziel says the site will incorporate branded content in the future to make the advertising experience useful and fun for the user.
We spoke with him at the AppNation conference during Internet Week in New York.