As TV advertising dollars flatten out in both the United States and Western Europe, broadcasters will need to find growth in IP-based opportunities especially those in connected TVs, says Sorosh Tavakoli, Founder and CEO of London-based ad platform Videoplaza in an interview with Beet.TV. Connected living room homes and IP devices will surpass the number of TV and PC homes by 2014, [...]

LONDON - Giving customers more screen time by driving content through apps, mobile devices and smart TV platforms, will grow news organizations' video consumption in the future, says Brightcove's Marketing Chief Officer, Jeff Whatcott in this video segment from the recent Beet.TV journalism summit. Emphasising the value of video to a website, he explains how video always increases the attractiveness and [...]

LONDON - Seeking to moneitze its vast video news operation beyond its traditional television "agency" business, the AP has launched digital distribtion plaform for publishers of various sizes to use AP news videos. Sandy MacIntyre, who heads global video for the AP, explains the new operation called Video Hub. This segment taped was at the Financial Times offices last month during [...]

LONDON -  While the BBC Worldwide is putting most of its efforts around apps for the Apple iOS platform, apps won't maintain their dominance in the future, predicts Daniel Heaf, the head of digital for BBC Worldwide in this session from last month's Beet.TV Global Video Summit - which took place at the BBC Worldwide headquarters. Heaf says that the closed [...]

The title and thumbnail accompanying online content plays an impertative role in how effectively it shared on the social media space, says the content recommendation firm, Outbrain's COO, David Sasson, in this interview with Beet.TV The company is responsible for recommending follow up links to complimentary video and print material that accompanies online content.  Sasson says that the company is working [...]

LONDON - Content is more discoverable via mobile web than apps, which prevents visibility to search engines, says Brightcove's marketing chief, Jeff Whatcott, in this video interview with Beet.TV But, when answering the mobile web versus app dilema,Whatcott says both are equally valuable to publishers, since the latter has access to operating system capabilities that a browser doesn't. The question is particularly [...]

Video advertising platform, Unruly's new 'Social Video Lab' is designed to increase the ROI for brand videos, by providing a plethora of metrics that communicate the level of consumer engagement with the video content, says the president of Unruly's American unit, Art Zeidman in this interview with Beet.TV The London based-lab, is a physical space where video creators can test the [...]

New York-based Outrigger Media has launched a sort of quality and influence meter which ranks the impact of a number of YouTube partner channels.   The platform called OpenSlate has gone live. Joining Outrigger is Paul Kontonis, most recently a Vice President,Group Director of Brand Content for The Third Act of Digitas. He has joined the company’s advisory team as Chief Media [...]

BOSTON -- Manchester City Football Club will grow its mobile and social video content, as part of the club's longterm digital strategy, says its Digital Head, Russell Stopford in this video interview with Beet.TV The football club is one of the UK's first premier league teams to launch its own YouTube channel, Stopford says and with over 45,000 subscribers, its video content [...]

BOSTON- Video company, 3Play Media's interactive transcripts linking text to a video's audio/visual content, is helping firms make their video more accessible, searchable and engaging says its Co-Founder, Josh Miller, in this video interview with Beet.TV The Cambridge based firm was founded by four MIT graduates looking to combine video captioning and transcription by using the automatic speech recognition process with [...]

LONDON -- Content programmers like Bloomberg and Pac-12 Network are pursuing personalized approaches to online video that hold great promise, says Sean Knapp, Co-Founder and Chief Technology Officer with online video ad technology firm Ooyala, during the recent Beet.TV Global Video Summit at the BBC Worldwide. Bloomberg has mixed up the ads and content that run online, rather than just repurposing [...]

LONDON -- Video-sharing site DailyMotion has pacted with Yahoo on a syndication deal for video, says Daniel Adams, VP International Content at Dailymotion, during the recent Beet.TV Global Video Summit at the BBC Worldwide. DailyMotion also works with MSN and other portals in deals that call for DailyMotion to sell the ads and share the ad revenue. Video syndication deals like [...]

ANAHEIM, CA – The Collective is a full-service entertainment, management and content production company that works with some of YouTube’s most popular creators.  At VidCon, Beet.TV sat down with Petar Mandich, a manager at The Collective, to talk about the process of pairing brands with YouTube creators for branded advertising campaigns. Mandich says, "Our main concern is to protect both our [...]

Good titling will make for effective sharing via social media says the content recommendation firm, Outbrain's CEO, David Sasson, in this interview with Beet.TV The four year old startup is responsible for recommending links to follow up online video and print content found on sites such as USA Today, boston.com, Slate and many other international publishers. Outbrain's algorithms target audiences with readings or [...]

PARIS - Dutch filmmaker Paul Verhoeven's 'Tricked,' a user generated movie born out of a TV show from the Amsterdam-based distribution and consultancy company, FCCE, is a model movie for future films spanning other languages and themes says its producer, Justus Verkerk in this video interview with Beet.TV Starring Peter Blok, Black Book, the film's unique feature is its plot: partially [...]

LONDON -- In the quest to shift more ad dollars to digital video, publishers are looking at how to better monetize the fast-growing mobile business and also how to refine the placement of video ads in premium content. Those were among the insights shared by executives from BBC Worldwide, Adobe, Ooyala and others in the Beet.TV Global Video Summit at [...]

Jivox's interactive online video advertising platform is increasing click through rates by giving consumers the option to engage with the content either via social media or other means, says its Founder Diaz Nesamoney, in this video interview with Beet. TV Re-purposed TV advertisments, while providing top of the funnel awareness for consumers, does not offer much interaction online, since viewers can [...]

LONDON -- The future of real-time news gathering will be an army of smartphone users uploading live events via apps including Bambuser, which are authenticated by the Associated Press, and distributed via the giant news organization, says Sandy MacIntrye, the AP’s Vice President and Director of International Video News, in this segment from the Beet.TV Gobal Video News Summit at [...]

Mashable, which calls itself the largest independent news source for digital culture and social media with 20 million monthly unique visitors, has been building its video operations recently with both in-house operations and syndication deals with independent producers. Today, Adam Ostrow, Executive Editor, announced that Beet.TV has become part of the Mashable video operation through a syndication arrangement whereby many Beet.TV [...]

AOL On will evolve to develop more mobile and cross platform support in the future, says its Head of Business Development, Frank Besteiro in this video interview with Beet.TV The online video network, which launched on April 24th, currently offers 14 channels of content including food, entertainment, business and technology. While syndication plays a big role in its slate of programming, the organization also produces original [...]