ANAHEIM, CA – In his keynote presentation at VidCon last week, Revision3 CEO Jim Louderback spoke about some of the trends he has seen from top creators on YouTube. Louderback explained that he’s noticing that "everyone wants to abandon ship" and move their communities off of YouTube.  He says that he’s seen a lot of creators "think about building out their [...]

PARIS - When talent and producers are fully on board with interactivity, then TV programs can drive audience interaction rates with interactive TV from 1% to upwards of 12.5%, says Tom McDonnell, Commercial Director of British second-screen firm Monterosa in an exclusive interview with Beet.TV. "When it gets to 100,000 to 150,000 concurrent users then advertisers get interested," McDonnell says in [...]

With the hundreds of video ad vendors offering services for publishers and ad buyers, online video technology provider Adap.TV recently launched its App Center to give buyers a one-stop shop for trafficking a buy. We caught up with Adap.tv Co-founder Teg Grenager for details on how the App Center works. "You can find a lot of vendors under one roof...you should be [...]

Nielsen is buying San Francisco-based video advertising measurement firm Vizu, the company announced today. Vizu measure brand effectiveness around online video advertising.   We spoke with company president Sean O'Neal in November about the company and its solution.  we are republishing that interview today. Andy Plesser  

BOSTON - Mixmoov, a small start-up based near Touolouse France, is providing a browser-based editing solution for several of the major online video platform companies including Brightcove, Kaltura, the Platform and Twistage, says Hareesh Vazhaparampil, senior product manager, in this interview with Beet.TV We spoke with him last week at the Brightcove global customer conference. Andy Plesser  

BOSTON -  As part of the Adobe's "Project Primetime," the Adobe Media Server (formerly known as Flash Media Server) is being upgraded to version 5 and Adobe Access, Adobe's DRM solution, is upgraded to version 4. Access 4 adds support for native iOS apps and HLS content, while Media Server 5 extends content protection options to iOS apps. Content owners can [...]

ANAHEIM, CA – NYC-based comedian Mark Malkoff has made a name for himself with a collection of online video stunts in which he challenges himself to do things like live in an IKEA for a week, live on an AirTran jet for 30 days, get 6-pack abs in 30 days and more.  At VidCon, Beet.TV sat down with Malkoff to [...]

ANAHEIM, CA – In yesterday’s YouTube Keynote at VidCon, Tim Shey, Director of YouTube Next Lab, made a number of big announcements.  Shey announced a number of brand new initiatives designed to support partners and creators. He recaps these announcements in this video interview with Beet.TV Shey talks about the launch of the first ever YouTube Rewards Program, which rewards partners that have [...]

LONDON - Premium video publishers need to customize the number of ads per show, depending on the interest of the individual viewer and other factors, in a dynamic not a "static" ad delivery scenario, says Jeremy Helfand, VP for Video Monetization at Adobe, in this segment from the Beet.TV Global Video Summit at the BBC Worldwide. In this segment, he notes [...]

 SportsYapper is a Twitter-like app for sports fans says co-founder Eric Goldstein, in this video interview with Beet.TV As a free iphone app, fans can now "yapp" about great catches and calls in real time, with others watching the same game. The product is aimed at sports enthusiasts who want to engage with others purely on the basis of sports topics, unlike [...]

BOSTON -- LG is readying a commerce platform around its smart TV app ecosystem, says Matt Durgin, Director of Content, LG Electronics, in this interview with Beet.TV In this update about its content offering on its Internet-connected TV's, Durgin speaks about a new upcoming crop of 3-D content offerings, the growth of the company's advertising network with YuMe and the integration [...]

ANAHEIM, CA -- Earlier this week Big Frame, a Los Angeles-based media company specializing in providing marketing and production resources for some of the biggest YouTube influencers, announced a $3 million seed funding round.  Beet.TV caught up with Sarah Penna, Big Frame's Head of Talent Management, at VidCon to find out more about the investment. Penna explains, “Big Frame is now [...]

ANAHEIM, CA  – In January online video startup Chill, previously a platform for watching videos together with friends, relaunched as a social video discovery platform, allowing users to collect and share their favorite videos from across the web.  This week, five months after relaunching, the company announced an $8 million funding round. The funding round was led by Kleiner Perkins Caufield [...]

ANAHEIM, CA –Thursday at VidCon, Blip.tv announced that they will start producing their own original content with the launch of Blip Studios. According to a press release, the company will use Blip Studios to “work directly with brands, talent and independent producers of web video to develop and produce high quality, original web series which Blip will monetize and distribute across [...]

LONDON - Livestation, an aggregation site for linnear satellite and cable news channels, has introduced a means to "time shift" viewing in a sort of DVR-type scenario, explains Lippe Oosterhof of the London-based company. Earlier this month, the company announced that this utility to view and share "live" video would be used for the Al Jazeera English language Web channel. At the Beet.TV Video [...]

Loyalty app -- Viggle, now rewards television audiences for watching their favorite shows says Head of Product, Mike Sommers in this video interview with Beet.TV The app, which is available on Android, Apple iPhone, iPad and iPod touch, works by allowing viewers to accumalate points each time they check into a show, which they can redeem for a variety of prizes, [...]

PARIS -- The outlook for a viable business around the so-called "second-screen," an app or program running on a tablet or notebook while watching television, is troubled by a highly fragmented technology landscape, the powerful control of content owners, the emergence of "TV Everywhere" and the anticipated "game changer" or automatic content recognition, ACR, says Ashley Swartz, principal of the [...]

BOSTON - Analytics is essential for publishers in managing decision making around serving video advertising, says Jason Burke, VP for Operations at VideoHub, a unit of Tremor Video. We spoke with him yesterday at the Brightcove global customer conference where he was a speaker. Tremor is integrated into the Brightcove publishing system, providing small and large pubishers the opportunity to tap into [...]

Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV Comparing digital advertising content with its television counterpart, Korsh explains that as geotargeting starts to play an important role in content creation, it will become more "snackable," providing consumers with [...]

BOSTON -- This is a "wonderful time to be an entrepreneur focused on video, " says uber venture capitalist Jim Breyer, whose Accel Partners was an early investor (2005) in Brightcove, the same year he lead his firm's investment in Facebook. We spoke with him after his keynote address at the Brightcove global customer conference. Breyer is particularly keen on the opportunities [...]