LONDON — Content programmers like Bloomberg and Pac-12 Network are pursuing personalized approaches to online video that hold great promise, says Sean Knapp, Co-Founder and Chief Technology Officer with online video ad technology firm Ooyala, during the recent Beet.TV Global Video Summit at the BBC Worldwide.

Bloomberg has mixed up the ads and content that run online, rather than just repurposing the same ads and same programming online that’s appeared on air, he explains in this video clip. Similarly, Ooyala is building a personalized program guide for each consumer of the Pac-12 Network from linear feeds and on-demand content, he says.

For more insight on these personalized strategies, check out this video clip from the recent Beet.TV Global Video Summit at the BBC Worldwide.

-Daisy Whitney

BBC Summit