LONDON – Retargeting opportunities across video and other channels are growing due in part to technology from Google's DoubleClick and Videology, says Geoff Smith, Head of Activation at VivaKi, during an interview with Beet.TV at the recent FT Digital Media Conference in London. "One of the big opportunities at the moment is cross-channel integration and how display, video and social are [...]

LONDON - Performics, the Chicago-based unit of  Publicis Groupe, which has been implementing paid text search on YouTube channels for clients, is going to introduce direct response videos to these pages, says Michael Kahn, Global President of  Performics in this interview with Beet.TV We spoke with him last week at the Publicis Groupe investor day in East London. Performics, previously  a unit [...]

LONDON – Using brand survey technology, Videology has discovered that online video with commercial TV ads increases brand awareness in triple-digit percentages, says Scott Ferber, CEO of Videology in this video interview with Beet.TV The survey tracked two alike groups and their spending. The group that was shown the ads, versus the group that was not, had a difference in purchasing that [...]

HuffPost Live, the daily live talk and interactive program, will debut on the  AXS TV cable network, according to The New York Times.   The announcement of the new distribution deal is to to be made at the AOL Digital NewFronts event on Tuesday in New York. Earlier this year, we interviewed Huffington Post Media CEO Jimmy Maymann about the growth of [...]

LONDON – With more than 1 billion users worldwide, advertising with Facebook can help brands reach more users, says Christian Hernandez, UK and Pan-Euro director of Facebook. Beet.TV spoke with him in this video interview at the FT Digital Media Conference. Hernandez says advertising with Facebook is compelling due to the scale of reach and the education Facebook provides brands and advertisers on [...]

LONDON – For zeebox, the free "TV sidekick" app, being available for Android devices has been a longtime desire – and a challenge, says Anthony Rose, co-founder and CTO of zeebox. Beet.TV spoke with him in this video interview in London. Statistics show that there are more Android smartphones than iPhones in the U.S. – but building for Android is more [...]

LONDON – VivaKi has seen 150 percent growth year after year, says Kurt Unkel, president of products and solutions for VivaKi. Beet.TV spoke with Unkel in this video interview in London. The Chicago-based digital advertising solutions company is active across four channels: display, video, social and mobile. "The idea that I want to find an audience one time, find them anywhere, across any channel, that's [...]

LONDON - WPP is eying investments and acquisitions around technology platforms which power media buying, says CEO Sir Martin Sorrell in this interview with Beet.TV.  He says we are now "math men not Mad Men," a reference to the popular television show about advertising. In this extended conversation taped at the FT Digital Media Conference, Sir Martin addresses global video consumption [...]

LONDON - The addition of online video to a TV buy can help combat "decay" once the TV ads end, says Alex Macnamara, UK Commercial Director, at Tremor Video in an interview with Beet.TV. Digital video can enhance the reach of a TV campaign both while it's running and after it's aired, he says, citing research Tremor conducted over the last [...]

LONDON – Consumers expect more advertising than is currently being shown across four major devices: mobile, tablet, PC and television, says Tom Bowman, VP of Strategy and Sales Operations for BBC Worldwide. This information comes from a survey conducted by the BBC at the end of 2012 of 3600 people across 9 countries. To qualify, participants had to have access to news [...]

LONDON – The Financial Times is using video to increase its profile, says Josh de la Mare, global editor for Financial Times Video. Beet.TV spoke with him in this video interview at the Financial Times headquarters. FT Video is beginning to use journalists who have typically focused on writing, but have some video experience, to create clips for the website. The [...]

LONDON – Addressable advertising enables GroupM media agency Mindshare, to use their clients' budgets in the most efficient way, says Norm Johnston, global digital leader for Mindshare Worldwide, in this video interview with Beet.TV Johnston says addressable advertising is improving with tools provided by GroupM's Xaxis. "Now, that's coming to TV. It's coming to other media, as well, with magazines going to iPads, et cetera," [...]

LONDON – As digital video expands tremendously, it will continue to grow VivaKi's business, says Frank Voris, CEO of VivaKi. "We're focusing on incubating new opportunities for the group, whether it's monetizing partnerships, creating new product, and developing new business models to take us into the future and deliver the growth that Maurice [Levy, CEO of Publicis,] is promising today," Voris [...]

Bravo was ranked tops in recognizing and showing appreciation for its viewers, with 91% of the network's viewers saying it offers an outlet for them to express their thoughts on shows, according to NBCU Cable’s Viewer’s Voice research panel. We spoke with Bravo's EVP Digital Media, Lisa Hsia, at a recent Beet.TV event when she shared insight into how the [...]

LONDON – Recently, there's been immense growth in the programatic video buying space, says Marco Bertozzi, managing director of Europe, Middle East and Asia for Vivaki. Beet.TV spoke with Bertozzi in this video interview at the Publcis Investor Day in London. The Chicago-based digital advertising solutions company, has expanded into France and Spain. Currently, VivaKi is using all cookie-based data used for targeting. The transition from measuring video [...]

CANNES – Companies that are constantly innovating and utilizing data, like Google, Apple, Amazon and Facebook, are in a powerful position, says Chris Thompson, founder and director of Gray Digital Limited. Beet.TV spoke with him in this video interview at MIPTV. "The reason why mobile is really flying is because of the data that sits behind it and the control that [...]

LAS VEGAS – Livestream's mission is to connect people and live events, says Sam Kimball, EVP of advertising and brand sales for Livestream which attracts more than 30 million viewers a month. Beet.TV spoke with him in this video interview at NAB. "We have a very sophisticated and global leading platform for streaming live," Kimball says. "We've innovated in software; we've [...]

Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $9 billion business over the next three years, says Jordan Bitterman, Senior VP at Digitas in an interview with Beet.TV, citing recent benchmark figures from eMarketer. On the eve of the NewFronts, kicking off April 29, he shared his [...]

CANNES – The incredible scale of Rovio's Angry Birds in mobile gaming is also translating in to healthy video content adoption, according to Brightcove, the vendor picked to serve the franchise's new online cartoon series. "The service launched three of four weeks ago," Brightcove's EMEA VP of media, Luke Gaydon, told Beet.TV in this interview. "Some of the numbers that we're [...]

CANNES – After Adobe took away the support for Flash on Android, many publishers have faced the challenge of how to play video on Android devices, says Neil Berry, VP of Europe, Middle East and Africa for Ooyala. Ooyala's answer to this problem is Hook, a capability that can playback and monetize mobile video on Android devices. Hook also allows publishers to protect premium content [...]