CANNES – Companies that are constantly innovating and utilizing data, like Google, Apple, Amazon and Facebook, are in a powerful position, says Chris Thompson, founder and director of Gray Digital Limited. Beet.TV spoke with him in this video interview at MIPTV.
“The reason why mobile is really flying is because of the data that sits behind it and the control that mobile companies and telco companies, in particular, have over that data and the feedback loop that that data enables,” Thompson says.
Companies that collaborate and can analyze this data and innovate in response to it will likely become profitable in the coming years, says Thompson.
“The television industry, like all other industries, need to realize that they constantly need to be innovating because if they don’t, someone else is,” he says.
– Katy Charles