LONDON – Performics, the Chicago-based unit of Publicis Groupe, which has been implementing paid text search on YouTube channels for clients, is going to introduce direct response videos to these pages, says Michael Kahn, Global President of Performics in this interview with Beet.TV

We spoke with him last week at the Publicis Groupe investor day in East London.

Performics, previously a unit of DoubleClick, was acquired in 2008 by Publicis when DoubleClick was acquired by Google.

 

 

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