CANNES – The incredible scale of Rovio’s Angry Birds in mobile gaming is also translating in to healthy video content adoption, according to Brightcove, the vendor picked to serve the franchise’s new online cartoon series.

“The service launched three of four weeks ago,” Brightcove’s EMEA VP of media, Luke Gaydon, told Beet.TV in this interview. “Some of the numbers that we’re seeing, in terms of numbers of people tuning in to watch the series, are pretty phenomenal.”

Speaking during the MIPTV event, Gaydon said Brightcove is evolving from a desktop video facilitator into a cross-platform cloud content services provider because viewers are demanding video on multiple devices – but mobile monetization remains a challenge.

– Robert Andrews