LONDON – VivaKi has seen 150 percent growth year after year, says Kurt Unkel, president of products and solutions for VivaKi. Beet.TV spoke with Unkel in this video interview in London.
The Chicago-based digital advertising solutions company is active across four channels: display, video, social and mobile.
“The idea that I want to find an audience one time, find them anywhere, across any channel, that’s a core idea for us in addressability,” Unkel says. “We want to make it as pervasive as possible.”
Unkel says that VivaKi tries to move publishers beyond the “race to the bottom” mentality and communicate with them that their relationship is about collaboration, not negotiation.
– Katy Charles