New York Times VR App Has ‘600,000 Users’, Wins Cannes Award

CANNES — It’s not even a year since The New York Times, a stalwart of text publishing, bowed a virtual reality app for VR-enabled mobile phones, showcasing reporting in 360 degrees. Already, NYTVR has 600,000 users, a company executive tells Beet.TV. “We never could have imagined how big it would become,” said New York Times advertising and innovation […]

 
 

Yahoo Steps Up Content Marketing Game With ‘Storytellers’ Offering

CANNES – Seems like all of a sudden, everyone’s a storyteller—brands and media companies alike. Not to be left behind, Yahoo Storytellers has made its debut, an effort the company’s Chief Revenue Officer dubs “story telling with an ROI.” In an interview with Beet.TV, Lisa Utzschneider says that as the result of Yahoo having offering […]

 
 

To Nielsen’s Feigenson, It’s All About Balancing Ad Formats And Mix

CANNES – Amid much soul searching about reducing ad loads to better engage viewers, brand marketers face a fundamental balancing act: formats and advertising mix, according to Andrew Feigenson, Managing Director of Digital for Nielsen. Indeed, total audience planning and measurement will be a major topic as the global company convenes its annual Nielsen Consumer […]

 
 

MasterCard: From Story Teller To Story Maker, Says Global Media Chief Jankowski

CANNES – Data-driven advertising messaging has helped MasterCard advance from story teller to story maker, a “super exciting” process and ongoing journey for the industry says Ben Jankowski, Group Head of Global Media for the payment solutions provider. Jankowski welcomes the discussion at the Cannes Lions of the evolving meld of creativity and technology. “To […]

 
 

Time Inc. CEO Ripp: Magazines Excel At Reader Engagement And ROI

CANNES – Believing that so much advertising has become noise, Time Inc. CEO Joe Ripp thinks the best way for advertisers to engage with consumers is to engage with the best story tellers. No surprise that they include magazine editors. In an interview with Beet.TV, Ripp extols the virtues of magazines by citing a recent […]

 
 

ConvertMedia’s Naveh: Dynamic Versus Fixed Real Estate, Not ‘Race To Bottom’

CANNES – When it comes to selling ads, can web publishers make more money by doing less? The co-founder and CEO of ConvertMedia thinks so, citing a “race to the bottom” with fixed banner ads. Yoav Naveh, who heads the outstream video supply side platform, believes publishers became fixated on fixed banner ad placements, to […]

 
 

Xaxis’ Schlickum: ‘Inspire’ Agencies About The Creative Use Of Technology

CANNES – If practitioners in the programmatic advertising space could not only educate creative and media agencies as to the benefits of data and technology but also inspire them, then all parties might just reinvent marketing. This frank assessment from Caspar Schlickum, Co-Founder and CEO of Xaxis EMEA, the WPP Group programmatic unit, came after […]

 
 

Data Helps Creative To Resonate With Consumer Targets: comScore’s Fetters

CANNES – What do Taylor Swift and Sarah Palin have in common? They’re both between the ages of 25 and 54—a heretofore one-size-fits all demographic for brands like Special K but a meaningless metric for today’s more precise targeting, says Aaron Fetters, SVP of Marketing Solutions at measurement and analytics provider comScore. Fetters should know […]

 
 

Creative Optimization: More ‘Levers’ To Pull For Campaign Optimization, Says Xaxis’ Moore

CANNES – Noting an “inflection point” involving creativity, data and technology, the chairman of WPP Group’s Xaxis programmatic unit has this message for the creative community: Give us as many levers as you can to help us optimize advertising campaigns. “Creativity has been a little behind in terms of taking advantage of all the data […]

 
 

Anderson Cooper: People Should Consider The Sources Of Their News Feeds

CANNES – CNN anchor Anderson Cooper, who likes to tell “other peoples’ stories”—sans teleprompter—has some advice for a generation that has access to lots of information: take the time to learn where it’s coming from. Whether it’s the ongoing news story about the mass shootings in Orlando or the 2010 earthquake in Haiti, Cooper wants […]

 
 

CNN Chief Zucker: With Original Programming, Not Just A News Network

CANNES – Original CNN programs like “Anthony Bourdain: Parts Unknown” and “The Hunt with John Walsh” has given the network “an entirely new dimension”—along with a whole new audience and advertiser slate, says CNN Worldwide President Jeff Zucker. In an interview with Beet.TV, Zucker says that CNN “is a very different network than it was […]

 
 

Brand Stories Connect Data, Content & Desire: Publicis’ Jacob

CANNES — Programmatic is fine – but the programmatic revolution may already have happened. Next up? Back to storytelling. That’s what a growing number of advertising execs say. One of them is Iain Jacob, the Chief Executive Officer, EMEA for Publicis Media .”A lot of ad-tech to date has been about optimization, improving efficiencies and automation,” […]

 
 

Don’t Be Greedy With Consumers, Says Resurgent PHD’s CEO Cooper

CANNES — By his own admission, the CEO of media buying agency PHD Worldwide says 2016 has been “pretty good to us” so far. The group has signed new contracts with Delta Airlines, Carnival cruises and recently won the business of the whole Volkswagen Group globally, having already worked for several of its sub-brands. Now at Cannes Lions, where his company is […]

 
 

4A’s Hill, Pivotal’s Wieser Spar Over ANA Report Critical Of Agency Practices

CANNES – The advertising industry’s reaction to a report critical of advertising and media agencies that the Association of National Advertisers (ANA) believes pad their compensation via non-transparent tactics continued with a testy waterfront exchange here. It’s a subject that won’t be going away soon. Beet.TV was present for the contentious discussion sponsored by Rubicon […]

 
 

Gwyneth Paltrow at Cannes Lions: Creating a ‘Resonant’ Brand

CANNES – “When the internet was kind of being born, I was doing a different career. But I was always really fascinated by it,” Gwyneth Paltrow said Tuesday during a panel about her company, goop, at Cannes Lions. Goop, which Paltrow said she thought up long before it became a brand, launched in 2008 as […]

 
 

OMD’s de Nardis Searches For Authenticity At The Cannes Oasis

What should a brand be in 2016? “Authentic.” That’s the watchword everyone is using these days, and Omnicom’s OMD media agency is no different. As the Cannes Lions International Festival of Creativity got underway this week, OMD camped out at what it’s calling its “OMD Oasis“, a terrace on the Croisette where it will host more than […]

 
 

Cannes Lions Commits To Cannes For Next Decade, CEO Says

CANNES — The organizer of the increasingly large Cannes Lions festival, which got underway this weekend, has moved to allay rumors it may vacate its eponymous host by relocating to a rival city, by signing a decade-long deal with local politicians. The Lions’ 15,000 attendance swells the Cote D’Azur town’s 73,600 population every year, and is only getting larger, […]

 
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