The AI Media Summit, A Beet.TV & Horizon Media Collaboration, presented by Seedtag and The Trade Desk

MIAMI — CTV can target ads – but often to the wrong person in the household. A campaign aimed at pickup truck buyers might reach a household that fits the demographic profile, but if the teenage daughter is watching Gilmore Girls on dad’s account, that impression is essentially wasted. The solution, according to one ad […]

NEW YORK — Rather than reducing ad agencies to the role of “mere service provider,” artificial intelligence tools just might be elevating creatives and media buyers to strategic C-suite partners that address fundamental business challenges. “For a long time in the agency business, we got relegated to the procurement office. It was all about cost […]

The days of connected TV serving merely as a way to chase cord-cutters are over. Streaming has graduated from an incremental reach play into something advertisers increasingly expect to deliver measurable business outcomes. Where brands once viewed streaming as a top-of-funnel branding exercise separate from their performance budgets, they are now demanding evidence that premium […]

NEW YORK — Campaign optimization can now operate at impression level through real-time agent decisioning, representing peak efficiency for advertising technology that traditionally relied on periodic human intervention across broader campaign segments. “Can you decision an impression with an agent as opposed to the way it was done in the past?” Joseph Hirsch, CEO of […]

NEW YORK — Most everyone loves to binge their favorite programs on CTV. But streaming services’ vast content libraries also create decision fatigue that has consumers often pining linear television’s simplicity. Such analog wishes may be the reason that live viewing represents approximately 70% of consumption even on platforms designed for on-demand access, according to […]

If you want to get to the future, you may have to let go of the past. But companies that have operated the same way for 30 or 40 years are finding those very practices now stand as barriers to adopting AI. “The brands that are really achieving a new level of adoption of AI […]

NEW YORK – Retail media has spent the past few years being treated like advertising’s golden child. Money poured in, decks multiplied and everyone claimed miraculous returns. Now comes the less glamorous phase: proving it. Brian Monahan of Albertsons Media Collective arrived at the Beet.TV AI Media Summit with Horizon Media carrying a message for […]

Artificial intelligence impacts client work through efficiency gains, strategic thinking elevation, and outcome-driving tools, though human intelligence remains essential for navigating AI-driven environments effectively. “Where are we seeing AI really impact what we’re doing from a client perspective? The first is obviously efficiency and saving time,” Katy Ferguson, president, Horizon Media East, told Beet.TV contributor […]

The pitch sounds almost too clean: give your ad operations team the output of 15-to-20 people, without hiring a single one of them. For publishers still manually logging into half a dozen ad platforms to manage campaigns, it may also sound overdue. Agentic AI has become advertising’s buzziest concept in 2025 and into 2026, but […]

Artificial intelligence already drives outcomes through embedded decisioning engines across demand-side platforms, supply-side platforms, and social media. Still, despite the ever-accelerating industry adoption of AI, there’s still a widespread tendency to underestimate how extensively AI optimization currently impacts campaign performance. “AI is really changing outcomes and not just workflows in media because first it’s embedded […]