All posts by Rob Williams

How Brands Engineer Impulse Buying: Axonet’s Patrick Raycroft and Mars United’s Amy Andrews
How Brands Engineer Impulse Buying: Axonet’s Patrick Raycroft and Mars United’s Amy Andrews
13 Sep 2026
Healthcare Marketers Seek to Close the Loop from Ad Impressions to Patient Outcomes
Healthcare Marketers Seek to Close the Loop from Ad Impressions to Patient Outcomes
9 Sep 2026
Brands Must Learn to Market to Machines: DaVinci Commerce’s Diaz Nesamoney
Brands Must Learn to Market to Machines: DaVinci Commerce’s Diaz Nesamoney
9 Sep 2026
Commerce Media Belongs at the Checkout Counter: Fluent’s Matt Conlin
Commerce Media Belongs at the Checkout Counter: Fluent’s Matt Conlin
8 Sep 2026
CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
7 Sep 2026
Performance TV Is Ready to Perform, but Measurement Needs to Hurry Up: Starcom’s Kristin Haarlow
Performance TV Is Ready to Perform, but Measurement Needs to Hurry Up: Starcom’s Kristin Haarlow
1 Sep 2026
Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager
Out-of-Home Advertising Shines as ‘Human Medium’: OAAA’s Anna Bager
1 Sep 2026
Creators, Brands and AI Must Grow Up Together: IAB’s Sheryl Goldstein
Creators, Brands and AI Must Grow Up Together: IAB’s Sheryl Goldstein
31 Aug 2026
AI Is Breaking Advertising’s Favorite Hobby of Putting People in Boxes: GumGum’s Laura Foster
AI Is Breaking Advertising’s Favorite Hobby of Putting People in Boxes: GumGum’s Laura Foster
30 Aug 2026
Streaming Ads Are Powerful at Neighborhood Level: Amazon’s Jenn Donohue
Streaming Ads Are Powerful at Neighborhood Level: Amazon’s Jenn Donohue
30 Aug 2026
Agentic AI will Put Media Budgets In Motion: Dentsu X’s Brad Stockton
Agentic AI will Put Media Budgets In Motion: Dentsu X’s Brad Stockton
26 Aug 2026
Podcasting Is Ready for Bigger Slice of Ad Budgets: IAB’s Jason Adamski
Podcasting Is Ready for Bigger Slice of Ad Budgets: IAB’s Jason Adamski
26 Aug 2026
Gen AI Speeds Content Production for Our Brands: Mondelez International’s Michael Lampert
Gen AI Speeds Content Production for Our Brands: Mondelez International’s Michael Lampert
25 Aug 2026
Better Data Puts Commerce Media Signals to Work: Magnite’s Stephanie Reustle
Better Data Puts Commerce Media Signals to Work: Magnite’s Stephanie Reustle
25 Aug 2026
Brands Must Earn Their Place in Sports Fandom: Vistar Media’s Lucy Markowitz
Brands Must Earn Their Place in Sports Fandom: Vistar Media’s Lucy Markowitz
24 Aug 2026
AI Can Speed Up Creativity Without Evicting Humans: TikTok’s Moritz Bartsch
AI Can Speed Up Creativity Without Evicting Humans: TikTok’s Moritz Bartsch
19 Aug 2026
Measure What Actually Matters to Your Brand: Mutinex’s Mike Finnerty
Measure What Actually Matters to Your Brand: Mutinex’s Mike Finnerty
18 Aug 2026
AI Has Power to Fix Adtech’s Broken Pipes: Permutive’s Joe Root
AI Has Power to Fix Adtech’s Broken Pipes: Permutive’s Joe Root
17 Aug 2026
Brands Must Prepare for Era of Post-Google Discovery: Future’s Mike Peralta
Brands Must Prepare for Era of Post-Google Discovery: Future’s Mike Peralta
17 Aug 2026
Advertisers Must Stop Treating Gaming Like a Teenage Boy’s Basement: IAB’s Michael Arzt
Advertisers Must Stop Treating Gaming Like a Teenage Boy’s Basement: IAB’s Michael Arzt
16 Aug 2026