Robert Williams

LAS VEGAS – The digital backbone for streaming video offers the possibility to make television as interactive as other devices such as computers and smartphones. That capability opens up more ways for publishers and advertisers to engage with audiences. Media-technology company BrightLine works to provide compatibility across streaming services. “When we create an ad to […]

LAS VEGAS – Retailers that sell advertising make up a fast-growing part of the media marketplace, especially with the power of retailers to drive transactions for brands. Amid this growth, retail media also has a role in traditional brand-building strategies such as driving consumer awareness. “I spend a lot of time working with Amazon…the amount […]

LAS VEGAS – The growing capabilities of generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, has led to speculation about how it will affect people in the media, marketing and adtech industries. While new technologies inevitably stir fears about their negative effects, there are many reasons for optimism. “AI […]

LAS VEGAS –TransUnion has made its identity graph more accurate by integrating it with data from Neustar, which the consumer-data company acquired in 2021. The combination gives marketers greater accuracy in reaching target audiences based on identifiers such as an internet address. “A big part of the acquisition of Neustar was the technology platform under […]

LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “We’ve been diligently […]

LAS VEGAS – NBCUniversal this month launched One Platform Total Audience, a media planning and activation technology that uses artificial intelligence. It also plans to transact 50% of its business this year on strategic audiences to help brands reach viewers wherever they consume content. The idea “is the evolution and the next level of innovation […]

LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter and ultimately drive sales. Omnicom Media Group, the media-buying arm of holding company Omnicom Group, announced several initiatives to support clients with these opportunities. “Influencer marketing […]

SANTA MONICA, CA – A patchwork of privacy regulations worldwide has pushed marketers to be more careful about handling personal information about consumers. The result has been what marketers call a loss of signal, or the diminished ability to gather insights about people’s exposure to advertising and their intentions to buy a product. Signal loss […]

LAS VEGAS – Walt Disney Co. this year for the first time hosted its technology and data showcase at CES, where the media giant highlighted investments in adtech to give marketers more ways to reach audiences on streaming and linear platforms worldwide. Data clean rooms have become a key tool for advertisers and media companies […]

LAS VEGAS – ChatGPT popularized the capabilities of generative artificial intelligence to create text on almost any subject and in any style. The technology has applications for professionals in media and marketing. “Being able to kind of distill things into more human-readable language — that has been transformative in our ability to actually garner insights […]

LAS VEGAS – Many consumers divide their time spent with media among a wide array of content providers and devices. A variety of data signals provides clues for how to reach them. “If you think about just using data to find an audience, you have to think about how then that plays out in terms […]

GroupM this week named Sharb Farjami as chief executive officer for North America. He previously was North America CEO for Wavemaker, another agency owned by holding company WPP. Beet.TV caught up with Farjami in the lead-up to the Cannes International Festival of Creativity in this video. He helped to establish Wavemaker as the leading performer […]

SANTA MONICA, CA – Four companies in the United States this year received 66% of the country’s advertising revenue, data from Interpublic Group’s Magna Global show. Those Big Four – Alphabet’s Google, Meta Platforms, Amazon.com and Bytedance’s TikTok – are pushing other media companies to improve their audience targeting and other performance metrics. “There are […]

LAS VEGAS – Retailers that sell advertising are more effective for brands when they’re able to collaborate on meeting the needs of consumers. These efforts are supported with a variety of data-driven marketing strategies. “Consumers will part with their money when you solve a problem for them,” Jacquelyn Baker, chief executive of Omnicom Commerce Group, […]

LAS VEGAS – Alphabet’s Google for years has worked to give advertisers notice that it would end support for tracking cookies in its popular Chrome browser amid increasing concerns about user privacy and data protection. Many consumer packaged goods companies have worked to prepare for a cookieless future by developing their own data resources. “We’re […]

SANTA MONICA, CA – Connected television’s roots are in ad-free subscription services such as Netflix, similar to the ad-free channels on cable such as HBO. The business model is evolving as consumers look for ways to cut their spending on streaming and streaming platforms add commercial breaks among their premium content. There are differences, though. […]

LAS VEGAS – Social media have sped up the proliferation of cultural moments, transforming digital images into viral memes and turning everyday people into celebrities overnight. Marketers can participate in these moments, making themselves relevant to consumers who spend their time with digital media. “We integrate cultural data sets that really give us an understanding […]

SANTA MONICA, CA – Connected television is rooted in an ad-free experience, but that’s changing as popular services such as Netflix, Disney+ and Amazon Prime Video offer ad-supported tiers. Because CTV is digitized, it can more readily adopt automated buying and selling of advertising. “CTV has a big opportunity to learn from the programmatic landscape […]

SANTA MONICA, CA – Marketers and media buyers that are weighing the best ways to reach television audiences most effectively are smart to conduct a cost-benefit analysis of their media plans. This process is especially important when making the transition from traditional insertion orders to automated transactions on programmatic platforms. “The marketer wants to understand: […]

SANTA MONICA, CA – American Cancer Society data indicate that the death rates from breast cancer fell 40% between 1989 and 2016, a decline that’s partly attributed to early detection. The trend is encouraging, but it’s not necessarily comforting for anyone who has been diagnosed with breast cancer. For media professionals Katie Kulik and Denise […]