Robert Williams

Healthcare and pharmaceutical marketers must rely on storytelling to break down stigma, build trust and ultimately motivate patients to take action, said Ayla Ellison, editor in chief of healthcare and life sciences at Questex. “Storytelling is perhaps one of the strongest tools that they have,” Ellison told Beet.TV Editorial Director Lisa Granatstein in this video […]

Retail media has quickly become one of the most powerful forces shaping commerce, but its role is no longer just about driving transactions, said Bernie Che, senior director of retailer acceleration at Flywheel Digital. Speaking with Beet.TV contributor David Kaplan, Che said in this interview that retailers are now “a data source, an audience creator […]

Connected television is rapidly becoming one of the most powerful precision tools for reaching healthcare audiences, said Kyle Avery, director of business development at adtech giant The Trade Desk. Speaking with Lisa Granatstein, editorial director of Beet.TV, Avery described how the convergence of premium streaming inventory and programmatic technology is opening new opportunities for marketers […]

Retail media’s promise lies in connecting digital campaigns directly to in-store sales, and the IAB is pushing industry-wide standards to make that link possible, says Collin Colburn, vice president of commerce and retail media at IAB. “The IAB is connecting digital campaigns to real in-store results through what we’re known for, which is standardization,” Colburn […]

Television remains a cornerstone of healthcare advertising thanks to its unmatched scale and emotional resonance, according to Quinn Borsuk, senior vice president of advanced TV sales and strategy at Swoop. Speaking with Beet.TV editorial director Lisa Granatstein, Borsuk outlined how traditional TV combined with data-driven strategies is helping advertisers connect awareness to real-world patient outcomes. […]

AMENIA, NY – Brands that want to win in the fast-evolving retail media landscape need to harness first-party data not just for ads but for end-to-end personalization across the customer journey, said Elizabeth Donovan, senior vice president and global head of commerce and retail media networks at Acxiom IPG. Speaking in an interview with Beet.TV […]

AMENIA, NY – Agentic AI and retail media are reshaping how consumers shop and how brands connect with them, said Amie Owen, global chief commerce officer at IPG Mediabrands. In this interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Owen discussed how artificial intelligence, personalization and the rise of retail media networks […]

CANNES – A powerhouse panel of marketing and technology executives convened at the Cannes Lions International Festival of Creativity under the moderation of AJL Advisory founder Lou Paskalis to explore how innovation is transforming media strategy. The panel included Dave Morgan of Simulmedia, Brian Mandelbaum of Attain, Jonah Goodhart of Mobian and Sam Bloom of […]

CANNES — Artificial intelligence is no longer just a tool for content production—it is reshaping how marketers understand identity, audiences and growth, according to industry leaders at a Cannes Lions International Festival of Creativity panel moderated by Dave Morgan, founder and chief executive of Simulmedia. The session, featuring Rukmini Iyer, corporate vice president at Microsoft, […]

AMENIA, NY – Brands that want to make their marketing dollars go further need to think smarter about where they invest and how they amplify those investments, said Heather Sparks, executive vice president and head of content at Publicis Groupe’s Zenith. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Sparks outlined how […]

CANNES – At a Beet.TV panel moderated by Tameka Kee, executives from VML, The Trade Desk, WPP Media and PayPal Ads argued that the future of commerce-driven advertising will depend on blending cultural insight with frictionless shopping experiences. Tyler Murray, chief enterprise solutions officer at VML, said his agency defines creative commerce as work that […]

CANNES – As brands seek more meaningful ways to engage with diverse audiences, TelevisaUnivision’s new U.S. advertising chief Tim Natividad says there is significant untapped potential in the Hispanic media market, and the tools to reach it have never been more robust. Natividad, who recently joined TelevisaUnivision as president of U.S. advertising sales and marketing, […]

CANNES – The emerging concept of “agentic commerce,” where AI agents act on behalf of consumers to make purchases and go well beyond traditional product recommendations, has become a hot topic for brands. WPP Media executives Larisa Dumitrui and Aisha Khan explored its implications in this panel discussion moderated by Beet.TV contributor Tameka Kee at […]

CANNES – Kicking off one of Beet.TV’s fireside chats at the Cannes Lions International Festival of Creativity, Lou Paskalis, founder and chief executive of AJL Advisory, said advertising technology has finally “caught up to the aspiration,” enabling marketers to engineer relevance into every interaction with consumers. Paskalis praised Sam Bloom, head of partnerships at digital […]

CANNES — Retail media is booming, but with more than 250 retail media networks (RMNs) in play, and counting, brands and agencies are facing what one panelist called “overwhelming complexity.” At the Cannes Lions International Festival of Creativity, industry leaders from Dentsu, The Trade Desk and Instacart agreed: the way forward lies in collaboration, simplification, […]

As artificial intelligence transforms the advertising world, brands will need flexible, modular platforms to thrive — not rigid, one-size-fits-all solutions. That’s the vision Simon Asselin, chief technology officer at digital advertising firm Infillion, shared in a recent discussion on the future of advertising technology. Asselin likens the idea of “composability” to building a Formula 1 […]

CANNES – With retail media networks multiplying and brands demanding better measurement, Instacart’s Adam Silverblatt believes the industry is headed toward consolidation, and accountability will be the deciding factor. Speaking at the Cannes Lions International Festival of Creativity, Silverblatt, Instacart’s head of off-platform ad sales and strategy, said retail media is evolving beyond its roots […]

CANNES – Connected TV audiences have raced far ahead of the infrastructure meant to support them, ad and media leaders said in this panel discussion hosted by Beet.TV at the Cannes Lions International Festival of Creativity. Consumers have embraced streaming as their default, but advertisers, agencies and platforms are still grappling with fragmented systems, outdated […]

CANNES – Retail media was a hot topic at the Cannes Lions International Festival of Creativity, with experts from top brands and agencies discussing its growing importance and potential for innovation. Among the highlights, Jon Watts, managing director of the Coalition for Innovative Media Measurement, moderated a panel featuring leaders in retail media, including Joe […]

CANNES – Retail media networks are rapidly reshaping the way brands and agencies collaborate, according to experts from Albertsons, Google and Spark Foundry. As these networks harness invaluable shopper data, they offer new opportunities for agencies to drive sales while navigating the complexities of multiple retail platforms. These evolving partnerships are essential for brands looking […]