Robert Williams

CANNES – As artificial intelligence reshapes marketing, PMG’s proprietary technology platform, Alli, is putting speed and automation at the center of campaign strategy, says Chris Alvares, the company’s vice president of artificial intelligence and technology. Speaking to Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Alvares said Alli stands apart from […]

CANNES – Instacart is leaning heavily into measurement, attribution and advanced technology as retail media networks face growing demands for transparency and incremental performance. That was the message from Morgan O’Hara, senior director of food brand partnerships at Instacart, in an interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “We […]

CANNES – The marketing industry has finally reached the point where technology can deliver on its long-held promise of truly personalized experiences, but only if marketers are willing to let go of outdated, rigid playbooks. That was the message from Lou Paskalis, founder and chief executive of AJL Advisory, in a conversation with Beet.TV Editorial […]

CANNES — The convergence of real-world health data, artificial intelligence and omnichannel media is reshaping pharmaceutical marketing, but for Marcella Milliet Sciorra, chief marketing officer of healthcare omnichannel platform Swoop, patient privacy remains the industry’s most essential responsibility. “Pharmaceutical marketing now really has the ability of bringing the real-world health data into the linear TV […]

CANNES – The race to stay competitive in retail media is heating up, and the biggest challenge is making sure smaller retailers aren’t left behind, says Regina Ye, co-founder and chief executive of adtech startup Topsort. “I think we’re sitting at a really interesting moment in technology right now where all the retailers are sort […]

CANNES — With today’s marketing landscape fragmented across dozens of tools, consumer-data company TransUnion is positioning itself as a one-stop solution for brands looking to better understand, expand, and measure their audiences. “Today’s marketer has somewhat upwards of 16 different solutions in order for them to understand their consumers and future consumers through the lifecycle […]

Programmatic advertising is quietly transforming the landscape of women’s sports, and Warner Bros. Discovery’s vice president of ad technology and operations, Huda Kazi, says it’s just the beginning. Speaking with Beet.TV Editorial Director Lisa Granatstein at the FreeWheel Programmatic Summit in New York, Kazi said programmatic isn’t simply a tool for monetization. It’s a matchmaking […]

CANNES — CVS Media Exchange (CMX), the retail media arm of CVS Health, is teaming up with Reddit to unlock new advertising opportunities for brands, tapping into Reddit’s vast, high-intent communities focused on health, wellness and beauty. “Our collaboration with Reddit will be available early Q4 of this year,” said Raphaela Walsh, head of product […]

CANNES — Retail media has become a cornerstone of modern advertising, but delivering a truly seamless experience for both brands and shoppers remains elusive, says Stephen Howard-Sarin, managing director of retail media at ad-tech company Criteo. “A seamless experience for brands and shoppers is hard to get,” Howard-Sarin said in an interview with Jon Watts, […]

CANNES – Epsilon is expanding its global reach and doubling down on predictive AI to help brands build more meaningful, measurable relationships with consumers, says Mike Ng, chief revenue officer of Publicis Groupe’s Epsilon. Speaking with Jon Watts, managing director of the Coalition for Innovative Media Measurement, at the Cannes Lions International Festival of Creativity, […]

CANNES – The relationship between advertisers and publishers is evolving as brands demand more transparency, efficiency and precision in how they reach audiences, says Darline Jean, managing director of global publisher platforms at Google, the biggest trend shaping this evolution is the desire for buyers to get closer to the inventory source. “What we are […]

CANNES — The days of loyalty programs being limited to airline miles or hotel points are over, says Khatidja Ajania, director of strategic partnerships at Kinective Media by United Airlines, the carrier’s advertising network. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Ajania said data collaboration and strategic partnerships […]

CANNES — Television may be evolving, but one thing remains constant: advertisers still face the challenge of finding and measuring their audiences across an increasingly fragmented landscape. So says Dave Morgan, founder and chief executive of Simulmedia, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “Television is […]

CANNES – Retail media is reshaping how brands connect with consumers, fueled by AI, identity-driven targeting and growing integration between digital and physical environments. That was the consensus among executives from Uber Advertising, Albertsons Media Collective and Publicis Groupe’s Epsilon, who spoke on a panel moderated by Jon Watts, managing director of the Coalition for […]

CANNES — AI is transforming the media landscape, but for publisher Future the combination of data, editorial expertise, and passionate communities is creating new opportunities for both consumers and brands. “AI is definitely reshaping the publisher landscape,” Matt Trotta, senior vice president of commercial at Future, said in this interview with Beet.TV contributor David Kaplan […]

CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV during a launch party at the Cannes Lions International Festival of Creativity. “Alli for us represents the opportunity to be able to build structured data […]

CANNES – With more than 100,000 active communities, social platform Reddit has become a digital ecosystem where authentic conversations thrive, and where marketers must tread carefully if they want to connect with consumers. “People come to Reddit to find community, to have real connection, authentic conversation with folks who share their same interests,” Mike Romoff, […]

CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something marketers crave: direct access to the heart of pop culture, and to elusive Gen Z audiences. “Fandom can help marketers get to the center of pop culture, because we are […]

CANNES – Retail media continues to evolve at breakneck speed, and according to Epsilon’s Austin Leonard, the future of the space depends on one thing: identity, powered by AI and fueled by creative innovation. Leonard, senior vice president of retail media at Publicis Groupe’s Epsilon, outlined how advancements in first-party data, AI-driven identity resolution and […]

CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president of agency partnerships at the electronics chain. She outlined how the retailer is leveraging its direct consumer connection, including a striking 93% customer identification rate, to deliver value […]