LOS ANGELES — Could talking to your TV, not your viewing partner, be the next big thing? Rovi’s new chief operating officer thinks so.
“Conversational search really will be one of the tools that will transform the TV experience where the user has the ability to converse with their navigation solutions to provide a more rich experience,” former Arris SVP John Burke, who joined Rovi in March, tells Beet.TV.
He spoke with Beet.TV at The Cable Show 2014. Disclaimer: This video was produced as part of sponsorship with Rovi.