Set-Top Box Data ‘Must Move At The Speed Of Digital’: TiVo’s Horstman

When TiVo and Rovi merged in the fall of 2016, one priority was to pool all of the set-top box viewing data from TiVo’s own hardware and combine it with data from cable and satellite operators. But the combined data were useful only to the extent that software could extract insights. “So when we first […]

 

Audience Delivery Across Platforms Will A Big Focus Of Upfront: Omnicom Media Group’s Jonathan Steuer

While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more walled gardens, according to Jonathan Steuer, Chief Media Officer, Omnicom Media Group. Meanwhile, during this year’s TV Upfront season, “There’s going to be a much bigger focus on delivery across all platforms,” […]

 

A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning

MIAMI – A+E is working with some of its competitors on new attribution modeling showing the ability of TV ads drive business outcomes, while the network tests video-on-demand addressability with Comcast and explores national addressable inventory. These are some of the network’s recent activities as outlined by Mel Berning during an interview at the recent […]

 

Influx Of Digital Media Forcing Rethink Of TV Targeting: TiVo’s Zamaniyan

ORLANDO, Florida – The biggest challenge for television advertising buyers and sellers is changing their mindsets and embracing new infrastructure. While it would have been much more difficult a decade ago, the infusion of digital into the TV space has made these changes unavoidable. This is how Fariba Zamaniyan surveys the TV landscape while attending […]

 

Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management

Playing both ends against the middle is an age-old tactic with which most children and parents are familiar. For TiVo, in its new iteration after being acquired by Rovi, the idiom sums up the combined forces being brought to bear on the business of audience targeting. Working the front end and back end of television […]

 

Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli

AUSTIN — Media agency Horizon Media doesn’t think true programmatic ad buying is coming to television any time soon – but that isn’t stopping it from trying out some of programmatic’s techniques to understand ad targeting better nevertheless. Horizon Media national TV SVP David Campanelli tells Beet.TV the company is using ad tech vendor Rovi’s Ad […]

 

TV Voice Search is in the ‘Alta Vista” Era: Rovi’s Gill

LOS ANGELES — Nowadays, some TVs let viewers search for internet video content with their voice. But the experience can be underwhelming once users realize the vocal hoops they must jump through to meet their device’s exacting speech standards. “We think of the analogy as almost like (the search engine) Alta Vista back in the […]

 

Rovi Upgrades Legacy Devices With Digital Guides

LOS ANGELES — Online video technology vendor Rovi recently signed a deal to bring internet-connected on-screen program guides to non-connected TVs. The deal will see internet TV box makers Entone and Evolution Digital take on Rovi’s connected guies in their intermediary connected TV boxes, which enable TVs with connected features. “You’ve got a legacy infrastructure […]

 

Conversational Search Will Transform TV: Rovi’s New COO

LOS ANGELES — Could talking to your TV, not your viewing partner, be the next big thing? Rovi’s new chief operating officer thinks so. “Conversational search really will be one of the tools that will transform the TV experience where the user has the ability to converse with their navigation solutions to provide a more […]

 

Rovi’s DTA Guide Gives Cable Customers A Taste Of Digital

LOS ANGELES — Subscribers to smaller US cable TV services may now get some of the basic interactive features of modern digital TV platforms, after TV tech firm Rovi signed a deal with the NCTC, a cooperative of nearly 1,000 cable operators. The deal sees Rovi’s DTA Guide, an electronic program guide software, get added […]

 

Rovi Wants Advertisers To Slice Audiences In To Small Segments

LOS ANGELES — You can’t move these days for ad tech vendors espousing the virtues of data-based targeting. Amongst that pack is Rovi, which launched its Audience Management Solution suite this January. “The entertainment industry has been slow to embrace big data and analytics,” says Rovi’s analytics product and technology VP Matthew Emans. He says […]

 

Rovi Sees Ingredients For Operator Success In The Cloud

Cloud-based infrastructure can revolutionize the TV business says one internet TV technology vendor. “We strongly believe in the cloud, it can change the industry,” Rovi’s product development VP Thierry Lehartel tells Beet.TV at the Consumer Electronics Show. At the show, Rovi announced Remote Access Services, an upgrade to its existing Cloud Services which lets pay-TV operators […]

 

Rovi’s Parekh: Big Data Will Change Ad World

Across the industry, efficiency-hungry advertisers are going crazy to get their hands on data about viewers. And then they have to make sense of that data. At the Consumer Electronics Show in Las Vegas last week, Rovi trailed two new products aiming to help advertisers out. Ad Optimizer and Promotion Optimizer take in multiple data feeds […]

 

Rovi’s Baumgartner Sees HEVC Enabling 4K

LAS VEGAS — The 4K content being showed off on TVs at this week’s Consumer Electronics Show (CES) is going to come in much larger file sizes than plain old HD video. Fortunately, the new wave in super-sharp TV fare can be shrunk back down to size. “With the picture being four times the resolution, […]

 

Rovi Set To Relaunch Recommendations This Quarter

LAS VEGAS — Digital content data provider Rovi is preparing to reboot its recommendations offering in the next few weeks. The Rovi Recommendations Service uses metadata describing the content viewers are watching to make suggestions for similar next content to consume. “Our recommendations product will be relaunched this quarter,” company product management VP Priya Rajagopalan […]

 

Rovi In 2014: More Functions In More Countries

LAS VEGAS — Kicking off its new year, digital video tech outfit Rovi announced it has been contracted by Mexico’s América Móvil to provide its guidance, search, recommendations and metadata products to the broadcaster. The year ahead heralds further development, says Rovi’s corporate strategy EVP Julian Lighton. “You’ll see us expand in to Europe and further parts […]

 

Rovi Shoots Toward ‘Recommendation 2.0’ For Video

AMSTERDAM — Video services like Netflix thrive on learning about viewers and giving them targeted recommendations about next viewing opportunities. Now those recommendations are becoming more advanced. In this video interview with Beet.TV at the IBC show, Rovi product sales and marketing SVP Bob Shallow christens “search and recommendation 2.0 – effectively going to prediction as […]

 

Rovi’s Bierstein: HEVC Is Where We’re Focused

AMSTERDAM — Online video technology supplier Rovi’s top priority is helping clients pump out video in the next-generation video compression standard. Succeeding the popular H.264 standard, High-Efficiency Video Compression (H.265) promises up to 50 percent smaller video sizes for cheaper online transmission. Rovi has been amongst the few to commit early support for the standard, in […]

 

HEVC Adoption ‘Must Happen Across The Supply Chain’

AMSTERDAM — The upcoming successor to the popular H.264 video standard could save video content owners money on encoding by reducing file sizes by up to 50 percent. But, so far, adoption of High-Efficiency Video Compression (HEVC) has been slow. “The key challenge around HEVC today is to put all of the pieces together,” says […]

 

Rovi tries to crack video compression’s chicken-and-egg problem

Six months after H.265, branded “High Efficiency Video Encoding (HEVC)”, was ratified as the successor to the widely-used H.264 video compression standard, there is lingering suspicion that adoption will be as rapid as its forebear. But video tech firm Rovi has given the new standard one shot in the arm by unveiling the latest version […]

 
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