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EX.CO’s Shachar Orren: Video Is Publishers’ Best Defense Against AI ‘Zero-Click’ Era Because Summaries Can’t Replace Watching
Publishers facing traffic declines from artificial intelligence-powered search summaries might have one engaging tool to fight back. “Video can’t that easily be replaced by an AI summary. Even if you do video to text and you can summarize it, it doesn’t replace the experience of watching a video,” Shachar Orren, co-founder, CRO and CMO at […]
To Capitalize on Search Trends, Just Turn to TikTok: Tim Natividad
SAN JUAN, PR – To understand the state of search, TikTok’s Tim Natividad pointed to the Super Bowl Half-Time Show featuring hip hop artist Kendrick Lamar. Actually, it wasn’t about Lamar’s rapping or choreography. The big search moment was all about Lamar’s flared jeans. Natividad, the US Head of Enterprise Sales, Global Business Solutions at […]
TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO
The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered. It’s […]
Conversational Search Will Transform TV: Rovi’s New COO
LOS ANGELES — Could talking to your TV, not your viewing partner, be the next big thing? Rovi’s new chief operating officer thinks so. “Conversational search really will be one of the tools that will transform the TV experience where the user has the ability to converse with their navigation solutions to provide a more […]