LOS ANGELES — Could talking to your TV, not your viewing partner, be the next big thing? Rovi’s new chief operating officer thinks so.

“Conversational search really will be one of the tools that will transform the TV experience where the user has the ability to converse with their navigation solutions to provide a more rich experience,” former Arris SVP John Burke, who joined Rovi in March, tells Beet.TV.

Xbox has allowed users to search for TV and movies with voice for a few years, while some Samsung TVs now offer the same. Rovi inherits voice search capabilities from acquiring Veveo this February.

He spoke with Beet.TV at The Cable Show 2014. Disclaimer:  This video was produced as part of sponsorship with Rovi.