Advertising

Engagement with interactive online video ads can be tremendously high if targeted to the right consumer, said panelists during the Beet.TV online video leadership summit in New York last month.

Panache, the Los Angeles-based online video advertising services company, has been acquired by WPP's 24/7 Real Media, the companies announced last week.

In one of its first partnerships with a brand marketer for its inPowered platform, the blog ad network NetShelter has generated 52% more viewership for Samsung's Smart TV campaign on tech blogs using its new ad unit, said NetShelter's CEO Peyman Nilforoush in an interview with Beet.TV.

Within the first year, the online video industry ad format ASq has generated more than 400 million impressions, said Beth Doyle, Innovations Director at VivaKi, during the Beet.TV online video leadership summit in New York last month.

By 2015, more than half of households will have a tablet and that’s why it’s so vital to figure out advertising possibilities on these new devices, said Beth Doyle, Innovations Director at VivaKi, during the Beet.TV online video leadership summit in New York last month.

With the acquisition of Los Angeles-based Panache, WPP, the world's biggest advertising holding company, will build a video ad serving business and video ad network for its family of companies as well as other agencies.  

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel.

Marketers aren’t evaluating online video opportunities in a vacuum; they’re considering how online video powers social and mobile activity, and vice versa, and they’re looking closely at performance metrics.

Online video ad exchange SpotXChange plans to roll out new tools for Web publishers in 2012 in the hopes of pulling more premium publishers into real-time bidding, said Jeremy Straight, VP of business development at SpotXchange, during an interview with Beet.TV.

While tablets and other mobile devices enjoy a small amount of market share, the nascent sector is growing quickly and the Interactive Advertising Bureau, the trade association for digital publishers, is moving deliberately towards advertising standards and reporting, says Anna Bager, VP for Mobile.

Dailymotion, the giant video-sharing site, has a syndication pact with MSN and other top publishers to use its embeddable player on a revenue-sharing basis, says Roland Hamilton, who heads U.S. operations for the Paris-based company, in this interview with Beet.TV.

TubeMogul, a media buying platform for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventory sold over exchanges. 

MONACO — AOL Video, which includes original programming, has achieved considerable scale with the acquisition of Web video syndicator 5Min.  Today, comScore reported that AOL served some 410 million video views in October.

MONACO –  Both attracted and scared by the opportunities to get their brands widely disseminated on the Web via online video, many advertisers can't make up their mind about a distribution strategy for their ads.  

Audience-targeting video syndicator AlphaBird will be expanding its brand and its offerings this quarter, driven by two recent acquisitions, the company's CEO Chase Norlin said in an interview with Beet.TV.

MSNBC.com has maintained high completion rates for its video ads with the new ASq format compared to before, said Mark Marvel with Beet.TV.

MONACO  — The emerging opportunities around video recommendation, syndication, advertising and new platforms for distribution were among the topics discussed at the Monaco Media Forum on November 10th by this outstanding group of industry leaders.

Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, says James Kiernan, senior VP and managing director at ZenithOptimedia, in this interview with Beet.TV.

Bolstered by its work developing formats for online video, VivaKi's The Pool is now working to develop best practices and formats for tablets, said Beth Doyle, Innovations Director at VivaKi during this interview with Beet.TV.

In its work with Microsoft's Bing, media agency MediaVest is partnering with TV networks such as AMC, CW and MTV to create new brand extensions focused on search, video and social, said Jill Griffin, senior VP strategy and innovation director at MediaVest in an interview with Beet.TV.