Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel.
Freewheel also found that completion rates for ads were highest in long-form videos that had more ads, a promising sign for the online TV business. For more details, check out this week’s New Media Minute.
Editor’s Note: Daisy’s New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish it regularly on our network. AP