Advertising

Engagement around online video consumption, meaning the action of a viewer who interacts with a video ad, is a "high-value task" which drives buying outcome, says Dave Marsey, SVP/Group Media Director at Digitas, in this interview with Beet.TV.

Measuring brand-lift in real-time around online video advertising is an essential tool for brands, says Sean O'Neal, president of Vizu, the San Francisco-based analytics firm, in this interview with Beet.TV.

MONACO- With premium programming, affiliated content creators and broad distribution across multiple devices, AOL Video chief Ran Harnevo refers to his company as the "next generation television network."

MONACO – Adap.tv has become an enormous electronic marketplace for online video advertising, with the participation of the top 15 video ad networks, 14 of the top 15 ad agencies and all of the DSP’s, says Amir Ashkenazi, founder and CEO, in this interview.

YuMe, the online video advertising management company, has raised $12 million in a new venture round, according to a SEC filing document first reported by Venture Beat.

MONACO, Cote d'Azur — Brian Shin, CEO of  Visible Measures, the big Boston-based video analytics firm, says in this interview with Beet.TV that "social video is exploding," up 300 percent year over year, with billions of these clips shared daily.

MONACO, Cote d'Azur — While the technology of video ad management has become increasingly sophisticated and there is growing demand for inventory, the success of the emerging media will be determined by the creativity of advertising agencies, says Jason Krebs, Chief Media Officer of Tremor Video.

MONACO, Cote d'Azur — Taboola, the video recommendation engine which surfaces related thumnails in a widget placed on many big publisher sites, has over 60 million monthly unique views, says CEO Adam Singolda in this interview with Beet.TV

MONACO — Yahoo! seeks to expand the footprint of its video programming through Apps on connected TV, on tablets and viewing on a new "second screen" companion viewing App, says Rich Riley, EVP and Managing Director at Yahoo! EMEA.

REDWOOD CITY, Calif/NEW YORK (via Skype Video)– Earlier this month, Jivox, a company that provides a toolkit to brands and agencies to integrate interactive elements to existing video ads, raised a venture round of $8.2 million to expand its sales and marketing operations.

MONACO — Giving online video viewers the option to select an ad improves the impact by 200 percent, says Tracey Scheppach, EVP & Innovations Director at VivaKi/Starcom MediaVest.

MONACO – YouTube has 200,000 advertisers on the site per quarter and is hoping to have 6-7 million in the future, says Lucas Watson, VP for Global Sales, in this interview with Beet.TV.

MONACO, Cote d'Azur — Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want. 

The industry’s largest video advertising network has shifted its emphasis from a cost-per-view formula to cost-per-engagement and has found “dramatic” success around purchase intent, says Jason Krebs, Chief Media Officer of Tremor Video.

Gannett, the nation's largest newspaper group, is getting $40-50 per thousand video views on several of its smaller market newspapers, says Kate Walters, SVP for Video at Gannett Digital.

HealthiNation, a New York-based producer and syndicator of original health and medical videos for the Web, is the most widely viewed producer in its sector, having more than double the views of WebMD, according comScore's September Video Metrix.

The next wave of spending and focus in online video will be on content and original production, said Matt Wasserlauf, Executive VP, Video Platform & Services, at Specific Media during an interview with Beet.TV at the recent OMMA Video conference.

SAN FRANCISCO – As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue monetizing the content across those screens, said Dounia Turrill, SVP Client Insights at Nielsen, during a recent interview with Beet.TV at the OMMA Video conference.

SAN FRANCISCO – As part of its continued expansion into the United Kingdom and Europe, video ad technology provider Adap.tv has hired ad veteran Brian Fitzpatrick to grow relationships with agencies, ad networks and publishers, Adap.tv Sean Crawford, VP of international business, told Beet.TV in an interview at OMMA Video last month.

SAN FRANCISCO – Consumers are willing to pay for some content, but how much and on which digital platforms remains to be seen, said Dounia Turrill, SVP of Consumer Insights at Nielsen, in an interview with Beet.TV at the recent OMMA Video conference.