Advertising

LAS VEGAS — Scripps Networks has seen a dramatic increase in video consumption as a result of syndicating its videos across many Web sites, the content company's Jeff Meyer, Senior VP and General Manager for Interactive Sales at Scripps, said during an interview with Beet.TV at CES.

Connected TVs are starting to become part of the mix for managing ads, rights and payments across devices for programmers, said JoAnna Abel, VP Marketing for online video technology firm FreeWheel during an interview with Beet.TV at CES.

LAS VEGAS – Interactive agency Razorfish expects to spend more money on mobile video advertising this year, Megan Tweed, VP of Media at Razorfish, told Beet.TV, during a recent interview at CES.

LAS VEGAS –Consumer electronics TV set maker LG is offering new apps and tools for app developers for smart TVs in the year ahead. At the CES show, we talked to Matt Durgin, Director Smart TV Content, LG Electronics USA about how the new generation of connected TVs are accommodating both apps and ads.

LAS VEGAS — Completion rates for in-stream video ads with interactive elements are higher than those without, PointRoll has found in a six month study of 20 billions ads served by the Gannett unit.

LAS VEGAS — The YuMe-Samsung deal to deliver video ads on Samsung's smart TVs will help ads on TV become more targeted, said Scot McLernon, YuMe's Chief Revenue Officer, during an interview with Beet.TV at CES last week.

comsScore has released the online video view numbers for December.  Excluding Hulu which is number one, Adap.tv tops "online video ad" properties category with 1.1 billion video ads viewed. 

LAS VEGAS – Online video production and distribution shop DBG has partnered with actress Zooey Deschanel's site Hello Giggles on the second season of Web show "The Single Life," DBG's Chairman & CEO Chris Young told Beet.TV.

LAS VEGAS — Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad formats into its existing ad platform.

LAS VEGAS – Samsung is aiming to capture a piece of the advertising opportunities on connected TVs this year.

LAS VEGAS — The International Academy of Web Television, which held its first awards program on Thursday night at CES, will have partnerships with YouTube and Yahoo this year, says the organization's chairman Paul Kontonis in this interview with Beet.TV

LAS VEGAS — Online video services firm Ooyala has  extended its reach into connected TV's in a deal with Panasonic to deliver broadband programming and ads to smart TV's.

LAS VEGAS, LG Electronics has introduced the Google TV platform to its "smart" television, explains Matthew Durgin, Director, Smart TV Content Business, North America, in this interview from the floor of CES.

LAS VEGAS — YuMe, a provider of digital video advertising services, announced on Monday at CES an alliance with Samsung to power the advertising platform for the electronics giant's smart televisions.

The annual Consumer Electronics Shows kicked off this week in Las Vegas, and already manufacturers such as Panasonic and Samsung have struck deals to include more online video ads in their connected TVs, the latest sign that the Internet TV market is poised for rapid growth.

TV and tweeting goes hand in hand. Nearly half of smartphone or tablet owners 18 to 24 are frequently discussing TV shows on social networks while watching TV, according to Futurescape.

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year.

While industry titan Microsoft's swan song at the upcoming Consumer Electronics Show in Las Vegas has grabbed headlines, the annual convention will be a major showcase for convergence and connected TVs.

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well.

Ad agencies like to be able to optimize their own campaigns and that's why ad exchanges can be a better bet than ad networks, said Dave Marsey, Senior VP and Group Media Director at Digitas, during the Beet.TV online video leadership summit in New York last month.