Advertising

Original, made-for-the-Web video is gaining traction with brand advertisers, says Paul Kontonis, VP, Group Director, Brand Content, the Third Act, Digitas, in this inteview with Beet.TV

SUNNYVALE, CA — Yahoo is wedding social TV and interactive TV with its companion TV app IntoNow  says Cameron Johnson, Director of Product Management, IntoNow, in this interview with Beet.TV at the company's headquarters.

Today at the IAB leadership conference in Miami, Adobe announced its new, comprehensive video publishing platform.  It is called project “Primetime.”

While there has been dramatic growth in online video advertising, mostly in the form of in-stream ads, there is a big opportunity for original, sponsored video programming. 

Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randall Rothenberg, president and CEO of the Interactive Advertising Bureau in this  interview with Beet.TV.

The next step for online video data platforms will be to tap into better ways to find brand loyalists online, said Mark McKee, General Manager of online video platform firm Videology in an interview with Beet.TV at the ANA conference in NY.

Online video ad solutions provider Hiro Media has been rolling out a new tool that enables its agency partners to target ad campaigns using URL sniffing rather than cookies, and already media firms such as Universal McCann Digital Israel have signed on.

By the end of 2012, more than half of marketers will likely be experimenting with digital video, up from just  20% in 2011, which will bring a shift in the creative as well.

London-based ad management platform Videoplaza earlier this month closed a second round of fundraising for $12 million from Qualcomm Ventures and Innovacom that will be earmarked for international expansion and product development, said Sorosh Tavakoli, founder and CEO of Videoplaza, in this interview with Beet.TV.

The fast-paced emergence of electronic exchanges, connected TV's, and mobile video has given birth to TVexchanger, a new publication which covers a range of digital video topics.

In a pair of deals that expand its slate of data providers, online video ad technology firm Videology has partnered with database marketing service I-Behavior and WPP’s shopping data firm Kantar Shopcom for additional online audience insight. We spoke with Brad Herman, Chief Supply Officer at Videology, and he shared more details on Videology’s approach […]

CBS is kicking off a robust slate of pre-Grammys programming online starting on Friday February 10 for the three days leading up to the music industry awards night on Sunday February 12, said Marc DeBevoise, Senior VP and General Manager, Entertainment, at CBS Interactive in this interview with Beet.TV

Premium sports video provider SEASON is upping its custom content for online publishers in 2012, as part of a push for more original and exclusive programming, said Marc Mallett VP East Coast Sales, SEASON, during a recent interview with Beet.TV.

Mobile phones generate a much higher interaction rate – 4.5 times – than online video does, according to a new report from video vendor Videology.

Boosted by its recent acquisition of talent rights management shop Spotlight Business Affairs, TV and Web video platform provider Extreme Reach plans to hire 140 additional employees this year, bumping its head count to 300 by year-end, the company's CEO John Roland told Beet.TV in this interview.

At CES this year, with WPP’s chief Sir Martin Sorrell flying in from London and Publicis’ chairman Maurice Levy in from Paris, along with hundreds of advertising and brand executives, the annual electronics show was very much an advertiser expo this year.

With the dramatic growth of online video consumption in Europe, New York-based  online video ad management company Vindico has expanded its operations in France in Spain, having entered the UK in September.

London-based video ad services company Videoplaza has raised a new round of $12 million from Qualcomm Ventures and Innovacom, the company announced today.

LAS VEGAS — Online video advertising firm Outrigger Media is gearing up to launch its content marketplace OpenSlate Studios in March, said Mike Henry, CEO of Outrigger Media during an interview with Beet.TV at CES.

A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad network YuMe found in its latest study. The company partnered with Nielsen to study effectiveness of a cross-platform campaign on behalf of media agency PHD.