Advertising

Online video affords brands new opportunities when it comes to advertising.  Unlike television, where brands serve a single ad, online video ad campaigns can be personalized to reach a much wider audience. 

Today pre-roll ads are commonplace on quality online video content, but many viewers simply tune them out or skip them entirely, if given the chance.  Solve Media has come up with a way to turn these inattentive ad skippers into engaged viewers.

Video is enjoying a huge surge in demand says Ari Bluman, President, North America, of Real Media Group, a unit of WPP. 

Innovid, the New York-based interactive video ad firm that has set the standard for interactive pre-roll with their iRoll product, has recently expanded their service, enabling individuals and small enterprises to create and publish interactive pre-roll in minutes.

OneScreen, the Irvine, California-based video services company which helps publishers including Dow Jones get content on a variety of platforms, is readying a content syndication platform called Express for Web Publishers.

Interactivity around in-stream video advertising is essential as publishers and marketers seek value in the emerging medium, says Seneca Mudd, Director of Industry Initiatives at the Interactive Advertising Bureau (IAB) says in this interview with Beet.TV

While realtime bidding (RTB) for video inventory has taken off dramatically, there has been pushback to theses electronic marketplaces by television networks and other "premium" video publishers who prefer to control, and usally sell their inventory directly to ad agencies.

Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Brian Morrissey, editor-in-chief of Digiday in this interview with Beet.TV

The “pain point”  of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more “TV-like” says Kelley Train, Group Digital Director of PHD Media in this interview with Beet.TV

24/7 Media has endorsed DG’s MediaMind technology as its preferred platform to third party online video advertising serving, the two companies announced today.

Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Development at online video technology firm Videology  during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. Videology has released research recently to highlight convergence opportunities.

NEW YORK — The online video business is in need for standards to make buying ads easier and that includes standards around premium content, says Rob Davis, Executive Director Advanced Video Practice at Ogilvy, during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. 

Online video technology provider FreeWheel scored a big win when it inked a deal recently with NBC to deliver and insert ads dynamically into Olympics programming this summer. 

Premium video is among the most popular kind of digital programming, but Adobe believes even more of its may come online if solutions to insert ads are better.

BrightRoll, the big San Francisco-based provider of video advertising services, announced today the introduction of tools including an inventory planning solution.

After relaunching as a male-centric Web video network last fall, the Metacafe Entertainment Network  has jumped from 10 million uniques a month to 33 million, underscoring the benefits of operating as a vertical. Beet.TV caught up with Erick Hachenburg, CEO of Metacafe, at the company’s offices in San Francisco recently to discuss the new approach […]

Yahoo! has an agreement with Ford to produce a reality show for the Web — a 10-part series about cross-country adventures in the Ford Focus Electric. It is called "Plugged In."

Interactive program guide and digital entertainment tech company Rovi said it’s reaching more than 40 million households across its network of connected devices and smart TVs’ says  EVP of Global Media Sales, Jeff Siegel in this interview with Beet.TV

Online video ads may have a halo effect on the display business. That's because sites like MSNBC.com only serve video ads when they're in the "viewable" section of a page, explains Charlie Tillinghast, President and Publisher of MSNBC.com in this interview with Beet.TV.

Online video attribution models are becoming more sophisticated and qualitative, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico.