Yahoo! has an agreement with Ford to produce a reality show for the Web — a 10-part series about cross-country adventures in the Ford Focus Electric. It is called "Plugged In."

Earlier today, se spoke with with Yahoo's video chief Erin McPherson about the news series and the growth of original video programming at Yahoo! and the opportunities for advertisers in the emerging medium.

McPherson was a speaker at the IAB Digital Video conference in Manhattan. We spoke with her after her presentation.

More on today's announcement by Ford and Yahoo! here on Advertising Age.

The company released this promotional video of the series today.

Andy Plesser