Skip to content

Beet.TV

IAB ALM – ON
BeetTV on Facebook BeetTV on Twitter BeetTV on Google Plus Subscribe to BeetTV RSS BeetTV on FeedBurner

OneScreen Readies Syndication Platform for Publishers

 
Video Ad Units Must be Interactive, Real Media Group’s Ari Bluman
Innovid Expands Interactive Ad Offering with Self-Service Toolbox
Interactive Video Units Essential, IAB’s Seneca Mudd
eMarketer’s David Hallerman on the Pardoxical State of Online Video
DG’s MediaMind and 24/7 Media Have Strategic Partnership
Multi-screen Campaigns Drive Brand Lift by 9X, Videology Finds
Ogilvy’s Rob Davis: Standards Needed for Premium Video Content
FreeWheel Inks Deal with NBC to Power Olympics Ad Insertion
Adobe “Primetime” May Bring More Premium Programming Online
BrightRoll Introduces Video Inventory Management Tool

OneScreen, the Irvine, California-based video services company which helps publishers including Dow Jones get content on a variety of platforms, is readying a content syndication platform called Express for Web Publishers.

We spoke with OneScreen CEO Atul Patel at the IAB Digital Video conference last week.

By Beet TV on April 15, 2012 @
IAB2012Tagged Advertising, Syndication
Tweets by Beet_TV

Recent Videos

How GroupM Counsels News-Averse Brands: Schiekofer

Do advertisers have a moral duty to continue spending in news organizations? And what kind of effectiveness can they find there? Over the last year, concern has grown that some brands are opting out of a news environment where the level of political discourse has turned negative. Some media agency executives told Digiday they had blocked hundreds […]

 

Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum

The need for industry collaboration is a consistent theme when advanced television is discussed. Nowhere is this more salient than in the quest to determine the identity of individual viewers and design unduplicated reach curves for advertising. Because while unduplicated reach has been attainable in digital media, “when we start to include television or traditional […]

 

Sleep Number Is First To Use BrightLine’s New Single-Click Ad Format On Hulu

Sleep Number is the first marketer to use BrightLine’s new single-click-contact advertising offering on Hulu for viewers who want to receive product information via email. “It’s exciting because it’s in line with the way that direct-to-consumer brands operate in the marketplace,” says BrightLine Founder & CEO Jacqueline Corbelli. The new solution is a “seamless overlay” […]

 

SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul

The growth in subscription, ad-free media services like Netflix is forcing brands to look at alternative messaging formats in a land where, once, they enjoyed ad space between content. News has become an increasingly attractive environment. That is according to one agency content chief who helps the brands find the best way to meet their […]

 

In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo

PHOENIX — The ad world is ablaze with people keen to deliver ads in video formats. But, whilst the push toward connected TV is exciting, some advertisers may be leaving attention on the table. That’s according to one demand-side platform CEO. “On the buy side, there’s a lot of excitement around connected TV, the idea […]

 

Shared Approach Needed For Addressable: NCC Media’s Ivins

PHOENIX — If you want to know the part that data is going to play in the future of cable TV ad sales, ask the chief data officer at the consortium owned by Comcast, Spectrum and Cox. NCC Media’s Bob Ivins says the industry is “at the beginning stages” of so-called household-level “addressable TV”, the […]

 

Agency Growth Lays Ahead: Wieser Goes In-House At GroupM

PHOENIX — What changes when “the most-quoted in advertising” goes in-house? Not much, says Brian Wieser. In seven years a Pivotal Research, a Wall Street equity analyst firm, Wieser carved out a reputation – as senior research analyst – for sharp insight in to the worlds of media and advertising. Now he has been hired […]

 

NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager

PHOENIX — Could podcasts finally be about to get their payday? So often trailed as “the next big thing” in media and marketing, the format remains challenged by measurement issues, but is growing in popularity and in corporate interest, according to Edison Research and Spotify’s recent acquisitions of Gimlet Media and Anchor. A leader of […]

 

Washington Post Rides Amazon’s AWS Elemental To Serve Broadcast: Prakash

PHOENIX — Since it started seven years ago, The Washington Post’s in-house, self-built software line-up has grown in size and in customer base. Now it is being used by a whole new industry – broadcast. Products under the Post’s “Arc Publishing” studio include many more than when Beet.TV last wrote about Arc two years ago: […]

 

Hulu Embraces Automation, Carefully: Fleming

PHOENIX — Advertisers want choice, control and freedom to buy using automated technology platforms – but that doesn’t mean Hulu is going to let just anyone purchase its ad space. The online TV provider last month announced it made $1.5 billion in ad revenue last year, a rise of 45%, increasing it advertiser base by 50%. In […]

 
  • About
  • Leadership Events
  • Sponsorships
  • Contact Us
  • Privacy Policy
Copyright © 2019 Beet Media, LLC. All Rights Reserved. Beet.TV is published by Beet Media, LLC.
X
Get your Beets delivered daily via our morning newsletter.