Video is enjoying a huge surge in demand says Ari Bluman, President, North America, of Real Media Group, a unit of WPP. 

He says in this interview with Beet.TV that 80 percent of RFP's for digital campaigns from advertisiers now include video.

For the industry to succeed with the emerging medium,  it needs to provide creative, interactive units, not just the standard pre-roll and overlay ads. 

This was a reason for the acquisition last year of video ad services firm Panache.

We spoke with Bluman at the IAB Digital Video conference last week.

Andy Plesser