In Disasters, Brands Need to Step in with “Authenticity,” Omnicom LATAM CEO Porras

MIAMI – The efforts of clients like Walmart, Procter & Gamble and AT&T in responding to humanitarian crises in Mexico and Puerto Rico demonstrate “authenticity and doing the right thing,” says the CEO of Omnicom Media Group’s LATAM operations. “Brands belong to society and are part of society,” Julian Porras says following the launch of […]

 
 

How Criteo Helps Brands And Retailers Compete Amid The Jungle Of Amazon.com

It’s hard enough for brands to deal with the leviathan that is Amazon.com. It doesn’t get any easier when those brands also are dependent on many different retailers to sell their products. Performance marketing technology provider Criteo, perhaps best known for its online consumer retargeting expertise, is leveraging its learning loop capabilities to assist not […]

 
 

Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results

CANNES – If you are one of the many people whose attention to a television show is shared by another device, there’s a decent chance Alphonso knows what you’re watching. The automatic content recognition company indexes TV like Google indexes the Internet. So when an Alphonso SDK in a tablet, smartphone, smart set-top box or […]

 
 

GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital

LONDON – Legacy media needs to join digital in using census-level data for audience targeting and attribution, according to Irwin Gotlieb, Chairman of WPP’s GroupM. “If we look at the effect of our media campaigns and try to do proper attribution on them, we have to do it, we have to get legacy media on […]