Robert Williams

SANTA MONICA, CA – Privacy laws throughout the world have given consumers more control over how businesses collect and share people’s personally identifiable information. These restrictions have pushed marketers to find other ways to gain insights into people’s media usage, including more information about the content that provides the context for their advertising. “Contextual advertising […]

SANTA MONICA, CA – Consumers divide their time among multiple media channels and electronic devices, and marketers want to ensure as much as possible that their advertising is being seen alongside brand-safe content. Food and beverage giant PepsiCo recently issued a global request for proposal to gather more information about the shifting media landscape. “Our […]

NEW YORK – Amid growing concerns about data privacy, marketers have worked the past few years to wean themselves from tracking cookies that help to target online audiences with advertising. This process not only has made first-party data collected directly from consumers more important, but also the technologies such as artificial intelligence to help extract […]

The Beet Retreat Santa Monica this month will bring together leaders from a variety of media, marketing, measurement, data and ad-tech businesses. Geoff Wolinetz, senior vice president of publisher and demand platforms at ad-tech company OpenX, said he’s looking forward to the chance to discuss some key issues such as the need for greater transparency […]

NEW YORK – Connected television is becoming the most important video platform for advertisers with the adoption of programmatic media buying. These automated transactions will depend on a variety of supporting technologies to help brands identify the households they want to reach while also respecting consumer privacy. “CTV remains a super exciting area for us,” […]

NEW YORK – Retailers that sell advertising offer marketers another way to reach consumers as they shop online, not only helping to drive direct sales, but also to raise awareness for a wide variety of brands. Kroger Precision Marketing, the advertising sales unit of the grocery chain, is among the retail media networks that tout […]

NEW YORK – The popularity of internet-connected devices has given marketers more pathways to consumers, but the precious attention of those audiences is equally divided. This splintering of the media landscape has pushed advertisers to develop cross-platform strategies. “The advanced video ecosystem is highly fragmented, confusing for a lot of clients,” Jay Askinasi, chief executive […]

NEW YORK – Each upfront sales season for television advertising in the past few years has brought more ways to set the value of media transactions, or what are known as currencies. These developments are changing the way that marketers and media agencies are spending billions of dollars. “There is momentum towards the alternate currencies,” […]

NEW YORK – The popularity of smart TVs and other connected devices has given consumers multiple ways to access their favorite programming, whether it’s live sports and news or scripted series. For broadcasters such as CBS, the fragmentation of the marketplace has led them to adopt their methods of distribution. “We’re about making the biggest, […]

NEW YORK – Advertising agencies are broadening their mandates to limit the negative effect of marketing activities on the Earth’s natural resources. Amid those efforts, suppliers of services throughout the marketing supply chain are looking to help reduce its carbon footprint. “We’ve been taking a really big approach to sustainability at Sharethrough since…the end of […]

Paramount Global this month picked iSpot.tv as a currency option for linear and streaming TV in the United States. Trading on the media-measurement company’s data are expected to begin in the first quarter, the companies announced. The addition of iSpot.tv gives marketers and media buyers more ways to help set the value of advertising transactions. […]

Elon Musk is sabotaging Linda Yaccarino after hiring the former head of advertising at NBCUniversal Media to run social-media platform X. Despite her efforts, Musk is “undermining her in virtually everything she does.” That’s the message from Lou Paskalis, a longtime marketing executive who is chief strategy officer for Ad Fontes Media, in this interview […]

Advertising services and software company Mediaocean reintroduced Flashtalking with updated branding and a website to reflect the expanding needs of advertising agencies and their clientele. The rebranding highlights Flashtalking’s tools for customizing the creative content of digital advertising and a growing role for generative artificial intelligence, the technology that powers apps such as ChatGPT. “We’re […]

NEW YORK – This year’s CIMM Summit arrives as the media, marketing and adtech industries debate the best ways to set the value of cross-platform advertising for brands of all sizes. “We’re 18 months to two years into a transition to a multicurrency marketplace,” Jon Watts, managing director of the Coalition for Innovative Media Measurement […]

SALISBURY, CT – The very first Beet Retreat Berkshires brought together leaders from the media, advertising and ad-tech industries to a region that offers woodland beauty and a burgeoning cultural scene. Beet.TV capture a range of opinions from executives about current trends in artificial intelligence, privacy-safe identifiers and the ad-tech marketplace. Marika Roque, chief operating […]

CANNES – The media and marketing industries in the past few years have grown more aware of how advertising activities lead to emissions of greenhouse gasses. Beet.TV hosted the Sustainability and Responsible Marketing Summit to bring together professionals from a variety of advertising agencies, ad-tech companies and industry associations. This highlight reel captures some of […]

iSpot.tv acquired media-measurement company 605 to expand its customer footprint across brands, TV networks and streaming publishers. Terms of the deal weren’t disclosed. The acquisition bolsters iSpot’s measurement solutions for video and TV advertising effectiveness, especially in business-outcome attribution, advanced audience measurement, media planning and data science managed services, the company announced. “The rationale for […]

SALISBURY, CT – The ideal media plan of the future will include addressability, platforms to buy addressable placements, measurement of outcomes and insights into context and content, Jessica Brown, managing director of digital investment at WPP’s GroupM, said in this interview with Beet.TV contributor Mike Shields at the Beet Retreat Berkshires. “Addressable doesn’t mean that […]

SALISBURY, Ct. – The growing fragmentation of the media marketplace has led advertisers to seek ways to manage the complexities of cross-platform campaigns. Marketers also have sought to better evaluate how their media spending drives business outcomes, especially amid the recent economic uncertainties that come with rapid increases in consumer prices and the cost to […]

CANNES – Advertising agencies have a key role in transforming people’s lives, and these changes aren’t confined to luring consumers to buying products and services. Increasingly, agencies are broadening their mandates to limit advertising’s negative effect on the Earth’s system of natural resources. Marla Kaplowitz, president and chief executive of the American Association of Advertising […]