Robert Williams

CANNES – With more than 100,000 active communities, social platform Reddit has become a digital ecosystem where authentic conversations thrive, and where marketers must tread carefully if they want to connect with consumers. “People come to Reddit to find community, to have real connection, authentic conversation with folks who share their same interests,” Mike Romoff, […]

CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something marketers crave: direct access to the heart of pop culture, and to elusive Gen Z audiences. “Fandom can help marketers get to the center of pop culture, because we are […]

CANNES – Retail media continues to evolve at breakneck speed, and according to Epsilon’s Austin Leonard, the future of the space depends on one thing: identity, powered by AI and fueled by creative innovation. Leonard, senior vice president of retail media at Publicis Groupe’s Epsilon, outlined how advancements in first-party data, AI-driven identity resolution and […]

CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president of agency partnerships at the electronics chain. She outlined how the retailer is leveraging its direct consumer connection, including a striking 93% customer identification rate, to deliver value […]

CANNES – Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industry, and his company is evolving to meet the moment. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions Festival of Creativity, Nesamoney reflected on how far the space […]

CANNES – At a time when brand loyalty is fleeting and consumer attention short-lived, Comcast is doubling down on long-term consistency, cross-screen storytelling and agency collaboration built on trust. That’s according to Todd Arata, senior vice president of brand marketing at Comcast, in a conversation with Beet.TV’s Lisa Granatstein at the Cannes Lions International Festival […]

CANNES – The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of creative automation platform Marpipe. Speaking with Beet.TV’s Lisa Granatstein at the Cannes Lions International Festival of Creativity, Pantelo argued that modern marketers are used to the seamless self-serve interfaces […]

NEW YORK – OtterBox is stepping out from behind its rugged reputation to tell a new story about its phone-protection products – one built not just on durability, but on connection, emotion and evolution. After years of dialing back on brand awareness media to manage operating costs, Otter Products is making a deliberate return to top-of-funnel […]

CANNES – Marketers’ obsession with first-party data is justified, but insufficient. That was the message from Matt Spiegel, executive vice president of TruAudience growth strategy at TransUnion, during an interview with Beet.TV’s David Kaplan at the Cannes Lions International Festival of Creativity. “You know, I think marketers are still really, really invested in understanding their […]

CANNES – Walmart Connect is deepening its push into connected television advertising, fueled by its acquisition of Vizio and a growing appetite from brands for performance-driven media. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions International Festival of Creativity, Ryan Mayward, senior vice president of retail media sales at Walmart Connect, said the company […]

CANNES – In a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and superior recall. But to stay competitive with social platforms, it needs to become just as easy to buy, measure and scale, said Mark McKee, executive vice president and general […]

CANNES – Artificial intelligence continues to redefine modern marketing, and digital advertising agency PMG is doubling down on its belief that the future lies in platforms, not just partnerships. That vision is taking shape in the form of Alli Marketplace, a new martech exchange announced this week that is embedded directly into PMG’s proprietary operating […]

CANNES – Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing funnel, said Dawn Williamson, chief revenue officer of Comcast Advertising, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. In […]

Amazon Ads and Roku have joined forces in an exclusive new partnership that integrates Amazon’s demand-side platform with Roku’s advertising inventory, unlocking what the companies claim is the largest authenticated connected TV footprint in the United States. (As part of Beet.TV’s coverage of this major news event, we’re republishing our interview with Dylan Moorhead, director […]

CANNES — In a wide-ranging interview during the Cannes Lions International Festival of Creativity, Sir Martin Sorrell, executive chairman of digital advertising and marketing company S4 Capital, outlined a turbulent but opportunity-rich landscape for the advertising industry. Geopolitical instability, rising client demands for efficiency and the disruptive force of artificial intelligence are driving these changes. […]

NEW YORK – Warner Bros. Discovery is reimagining the traditional upfront by offering a flexible, cross-platform model that prioritizes cultural relevance, audience targeting and cutting-edge technology, said Jill Steinhauser, the media company’s group senior vice president of platform, monetization and partnerships. In this interview with Beet.TV contributor David Kaplan, Steinhauser described how WBD is embracing […]

NEW YORK – As marketers grapple with a fractured digital landscape and rising consumer skepticism, John Kahn, chief transformation officer at Publicis Groupe’s Digitas North America, said the key to long-term relevance isn’t just better targeting or AI-generated content. It’s authenticity. “Digitas is helping advertisers maintain trust and build meaningful connection across platforms,” Kahn said […]

NEW YORK – At a time when buzzwords like “disruption” and “innovation” dominate brand narratives, FM Global is leaning into something older — much older. The commercial property insurer’s core identity hasn’t changed since its founding in 1835: prevention over payouts, said Rebecca Bardol Marino, assistant vice president and senior brand strategist at FM. “We […]

NEW YORK – Despite years of predictions that the traditional TV upfront marketplace is on its way out, Pooja Midha, a longtime industry executive who is a board member of Combe and She Runs It, insists the upfronts remain not just relevant, but essential. “For as long as I’ve been in the industry, people have […]

MIAMI – Artificial intelligence and deep learning are radically transforming how advertising strategies are developed, measured, and executed—but the human element remains central to success, said Salom Berlin, vice president and media director at Interpublic Group’s Mediahub Worldwide. In a recent interview, Berlin described how deep learning has evolved from a back-end optimization tool into […]