All posts by Rob Williams

AI Now Underpins the Marketing Operating System: Nissan’s Allyson Witherspoon
AI Now Underpins the Marketing Operating System: Nissan’s Allyson Witherspoon
2 Feb 2026
Market Transparency, AI Reshape Ad Buying in Connected TV: Horizon Media’s Samantha Rose
Market Transparency, AI Reshape Ad Buying in Connected TV: Horizon Media’s Samantha Rose
2 Feb 2026
Why CTV Is Becoming the Backbone of Healthcare Marketing: The Trade Desk’s Baron Harper
Why CTV Is Becoming the Backbone of Healthcare Marketing: The Trade Desk’s Baron Harper
2 Feb 2026
Open Web Needs Its Own AI Interface in Next Revenue Chapter: Taboola’s Adam Singolda
Open Web Needs Its Own AI Interface in Next Revenue Chapter: Taboola’s Adam Singolda
28 Jan 2026
Streaming Ad Market Matures as Programmatic, AI, Contextual Targeting Accelerate: FreeWheel’s Kathy Argyriou
Streaming Ad Market Matures as Programmatic, AI, Contextual Targeting Accelerate: FreeWheel’s Kathy Argyriou
27 Jan 2026
CTV Emerges as Performance Channel Amid Shift to Lower-Funnel Ad Buying: Roku
CTV Emerges as Performance Channel Amid Shift to Lower-Funnel Ad Buying: Roku
27 Jan 2026
2026 Marks Turning Point for Unified, Self-Serve Retail Media: Criteo’s Sherry Smith
2026 Marks Turning Point for Unified, Self-Serve Retail Media: Criteo’s Sherry Smith
26 Jan 2026
Custom Audiences will Take Center Stage at Beet Retreat San Juan: Alliant’s Margo Hock
Custom Audiences will Take Center Stage at Beet Retreat San Juan: Alliant’s Margo Hock
25 Jan 2026
How In-Store Media Captures Intent at the Moment of Choice: Stratacache’s Chris Riegel
How In-Store Media Captures Intent at the Moment of Choice: Stratacache’s Chris Riegel
25 Jan 2026
Commerce GO, Agent-Ready APIs Help to Tackle Ad Fragmentation: Criteo’s Todd Parsons
Commerce GO, Agent-Ready APIs Help to Tackle Ad Fragmentation: Criteo’s Todd Parsons
19 Jan 2026
Agentic AI Is Rewriting Business Models for Ad Agencies: S4 Capital’s Sir Martin Sorrell
Agentic AI Is Rewriting Business Models for Ad Agencies: S4 Capital’s Sir Martin Sorrell
16 Jan 2026
Live Sports Advertising Edges Toward Agentic Automation: NBCU’s Ryan McConville
Live Sports Advertising Edges Toward Agentic Automation: NBCU’s Ryan McConville
14 Jan 2026
In-Store Media Is Third Pillar of Retail Advertising: Albertsons’ Brian Monahan
In-Store Media Is Third Pillar of Retail Advertising: Albertsons’ Brian Monahan
14 Jan 2026
Agentic Commerce Adds New Lane to Shopping, Not a Detour: Criteo CEO Michael Komasinski
Agentic Commerce Adds New Lane to Shopping, Not a Detour: Criteo CEO Michael Komasinski
13 Jan 2026
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
13 Jan 2026
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
11 Jan 2026
Streaming, Social, Retail Media Redraw Europe’s TV Ad Market: PubMatic’s Andy Jones
Streaming, Social, Retail Media Redraw Europe’s TV Ad Market: PubMatic’s Andy Jones
11 Jan 2026
Live TV, AI Search, Retail Media are Set to Converge: Omnicom’s Megan Pagliuca at CES 2026
Live TV, AI Search, Retail Media are Set to Converge: Omnicom’s Megan Pagliuca at CES 2026
9 Jan 2026
Commerce Data Pushes Retail Media Beyond the Lower Funnel: Criteo’s Nicole Kivel
Commerce Data Pushes Retail Media Beyond the Lower Funnel: Criteo’s Nicole Kivel
7 Jan 2026
Advanced TV Will Be Critical to World Cup 2026 Advertising: Equativ’s James Grant
Advanced TV Will Be Critical to World Cup 2026 Advertising: Equativ’s James Grant
5 Jan 2026