Good Leadership Is Grounded in Solid Values: Kerv’s Marika Roque

MIAMI – Motivating work colleagues to do their best is a key trait of a leader, and it can be challenging as organizations grow. “You have to be able to transition from being the owner — the one who knows it all — to being able to delegate and to foster that ownership in the […]

 
 

JIC Seeks to Lower Barriers Among Media Walled Gardens: NBCUniversal’s Kelly Abcarian

Major media companies and advertising agency holding companies this year formed a Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. A key goal is to eliminate the barriers among companies that want to protect the privacy of their customers while also finding ways to harness first-party data to make the […]

 
 

First Free, Ad-Supported Television Set Readies for Primetime

A new entrant into the consumer electronics market, Telly, today is giving new meaning to the term FAST – free, ad-supported television – with the first two-screen smart TV that’s also free to consumers. The set eliminates the cost to viewers by showing paid advertising. The device has a high-definition display for watching movies and […]

 
 

NewFronts Are Showcasing Tech Transformation in Media: Havas’s Mike Bregman

NEW YORK – The media landscape is being transformed with the greater availability of data to help brands decide the best ways to reach new or existing customers with their marketing campaigns. “When you have streaming content, when you have viewership, when you have engagement – one of the most amazing things about the NewFronts […]

 
 

Brands Are Leaning Into Advanced Metrics, Newer Ad Formats: Dentsu’s Brad Stockton

Major media companies and advertising agency holding companies are coming together in the recently formed Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. As consumers split their time and attention among a variety of viewing devices and media outlets, marketers are seeking more insights on people’s awareness of TV advertising. […]

 
 

Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles

NEW YORK – Major media companies and advertising agency holding companies this year came together to form Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. The standards are seen as a way to help advertisers compare media outlets and allocate their budgets more efficiently. “We don’t want to compete […]

 
 

Every Stage of Movie Life Is Opportunity for Brands: Chicken Soup’s Philippe Guelton

NEW YORK – As brands seek ways to broaden the reach of their advertising campaigns, streaming aggregator Chicken Soup for the Soul Entertainment has multiple touchpoints with consumers. Its distribution includes thousands of in-store DVD kiosks after last year’s $370 million acquisition of Redbox. “Redbox is a unique platform. It is really the only one […]

 
 

Third-Party Datasets of U.S. Hispanics Are Often Inaccurate: TelevisaUnivision’s Dan Aversano

Television audience measurement is incomplete if it doesn’t reflect the fast-growing Hispanic market – and unfortunately, third-party datasets about Spanish-speaking households are often incomplete. TelevisaUnivision, the Spanish-language media company, is working to change those shortcomings. “We have north of 92% coverage of all U.S. Hispanic households in our [audience] graph today and it is highly, […]

 
 

Convergence of Ad Transactions Is Moving Forward: Paramount’s Michele Stone

LAS VEGAS – Television programming and advertising are being distributed through the internet with the advent of streaming video to connected devices. But the United States still has a significant broadcasting infrastructure of about 1,400 commercial TV stations. Their adoption of new technologies has been notoriously slow because spectrum is treated as a limited resource […]

 
 

Shoppable Commercials Are Coming Soon: Kerv Interactive’s Marika Roque

MIAMI – Making TV commercials more interactive has been a goal for the media and marketing industries for years. Kerv Interactive developed a technology to help identify what appears on screen to support features such as shoppability. “We’re able to actually analyze video more precisely than the human eye,” Marika Roque, chief operating officer and […]

 
 

Leadership Traits Come From Personal Style & Experience: Essence Mediacom US’s Jill Kelly

MIAMI – Women leaders are indispensable to the media and marketing industries, providing insights on the most significant segment of consumers in the United States. However, leadership traits aren’t necessarily defined by a person’s gender, but more by their personal style and experience. “Leadership traits are like calluses of life. They come to you with […]

 
 

Trust Is Key Attribute for Effective Leadership: Teads’s Monique Pintarelli

MIAMI – Amid the disruptions of the past few years, including a worldwide pandemic, war in Ukraine and high inflation, people are looking for leaders they can trust. That single characteristic is also the basis for effective leadership in business. “You need to ensure that you can build trust across the organization,” Monique Pintarelli, president […]

 
 

Disparate Audience Metrics Challenge Media Companies: Estrella’s Christina Chung

LAS VEGAS – Media companies have more ways to reach audiences than ever before as broadband connectivity expands among screens of all sizes. These numerous channels – including free, ad-supported television (FAST) platforms – multiply the amount of viewership data. “With these FAST channels, there’s so many different platforms that have different ways of attaining […]

 
 

Demystifying Digital Is Key Step Local TV Ad Sales: Allen Media’s Michael Spiesman

LAS VEGAS – Local television is being transforming with digital technologies that are transforming their power as an advertising medium. It’s important that these technologies not be seen as a threat to salespeople who have worked in broadcasting for longer periods. “There’s been hesitancy on the part of a lot of salespeople to embrace digital,” […]

 
 

Women Leaders Are Transforming Workplace Culture: Omnicom’s Megan Pagliuca

MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending power. Women have a key role in this transformation as businesses value their insights and leadership. “Leaders are looking to work with people that are […]

 
 

Collaboration Is Key to Advancing TV Ad Ecosystem: 605’s Sam Abiad

LAS VEGAS – Consumers have more ways than ever before to watch their favorite television programming among a wide variety of devices and platforms. These behaviors are challenging advertisers to obtain a cohesive view of audiences they want to reach, and media measurement and attribution firm 605 is working to help them do so. “One […]

 
 

Ad-Market Power Is Shifting With Control of Consumer Data: LUMA’s Conor McKenna

LAS VEGAS – Retailers have emerged as significant players in the advertising market as brands seek to reach consumers not only when they’re most ready to shop, but also because retailers have troves of first-party data that provide insights into people’s shopping habits. The data are a valuable resource that gives retailers greater power in […]

 
 

Retail Media and CTV Deliver Full-Funnel Results for Brands: Roku’s Sarah Monahan

LAS VEGAS – Retailers are providing more ways for brands to reach consumers as they shop, helping to measure how their advertising drives sales. Streaming media company Roku has sought to provide more accountability to advertisers on connected television in its collaborations with retailers such as Best Buy. “We started to broker a lot of […]

 
 

Purchase Data Are at Core of Outcome-Based Marketing: Affinity Solutions’ Damian Garbaccio

NEW YORK – Measuring business outcomes is a key part of helping marketers to understand the effectiveness of their advertising and promotional efforts. Purchase data from banks and consumers who have opted in to share the information are a valuable resource in these metrics. “We’ve been talking about outcomes for a while, but this really […]

 
 

Identity Resolution Is Bedrock Part of Cross-Platform Audience Measurement: VideoAmp’s Josh Chasin

NEW YORK – The popularity of digital gadgets such as mobile phones, smart TVs and streaming devices that are capable of gathering reams of data about their users are changing the way audiences are measured for advertisers and media companies. To ensure that audiences aren’t being overcounted or undercounted, identity resolution is a necessity. “It’s […]

 
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