Robert Williams

MARCO ISLAND, FL – As retailers evolve into media outlets, their relationships with consumer packaged goods companies that fill stores with products also are changing. Brands are demanding that retailers show results in the same way that traditional publishers do. “Retail media from a brand perspective…they are our biggest partners, our biggest customers. They are […]

MARCO ISLAND, FL – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, is being adopted by brands and agencies as part of their efforts to improve the effectiveness of media and marketing strategies. “What Gen AI does is helps us query performance both from a creative and media perspective […]

MARCO ISLAND, FL – Streaming services have given consumers more control over the television viewing experience, and that engagement is translating into better performance for advertisers. Marketers are gaining the ability to attain broader reach even as their audience targeting improves. “We’re seeing better targetability from streaming. It’s no longer just an addressable product. It’s […]

LAS VEGAS – Consumers have become more familiar with generative artificial technology amid the explosive popularity of apps such as ChatGPT and DALL-E. Other forms of AI such as virtual agents have been used by media and marketing professionals for several years, to positive effect. “If I look at the volume of work that I […]

LAS VEGAS – Alphabet Inc.’s Google this year began to give users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. The technology has underpinned online advertising since the internet was commercialized in the mid-1990s, and buyers and sellers of media are preparing for its disappearance. […]

MARCO ISLAND, FL – Because media and marketing activities consume energy, they have a carbon footprint that can be measured. As information about these activities becomes more available throughout different supply chains, companies can see how their work indirectly produces greenhouse gas emissions. Consulting firm Scope3 aims to bring more transparency to these environmental effects. […]

MARCO ISLAND, FL – Retailers that sell advertising have carved out a significant segment of the media marketplace. As retail media networks proliferate, survival will be determined by their ability to help brands achieve their marketing goals. In many cases, retailers and brands have the same objectives. “Really the name of the game is scale […]

LAS VEGAS – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT, is quickly being adopted by a variety of organizations that seek to improve efficiency, foster creativity and improving customization. Media buyers are among these adopters of gen AI as they collectively help to determine how billions of dollars are spent […]

LAS VEGAS – Alphabet Inc.’s Google this year started giving some users of its popular Chrome browser more control over their online privacy by limiting the use of tracking cookies. Advertisers are testing alternatives to the technology as part of their efforts to reach consumers. “The reality is there’s entire mix of targeting that you […]

LAS VEGAS – Media companies for years have embraced technology to help advertisers improve reach and frequency among key audiences. Warner Bros. Discovery, whose network brands include CNN, TBS, TNT, Food Network, HGTV and TLC, has developed data-driven linear and linear addressable capabilities. It also has streaming platforms Max and Discovery+, along with free, ad-supported […]

LAS VEGAS – Millions of households have connected their televisions directly to the internet to expand their choices of programming among a variety of apps, including many advertising-supported ones that are free to watch. Brands want to reach these audiences, but they face some impediments with CTV advertising. “The reason why we’re not moving fast […]

LAS VEGAS – Popular apps such as ChatGPT and DALL-E have showcased the growing capabilities of generative artificial intelligence, but other forms of the technology have been used by media and marketing professionals for several years. “AI has really been helping us in an everyday context, specifically AI-driven optimizations and pattern detection and performance,” JiYoung […]

LAS VEGAS – Alphabet Inc.’s Google this year began its long-publicized effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “The first thing […]

LAS VEGAS – The digital backbone for streaming video offers the possibility to make television as interactive as other devices such as computers and smartphones. That capability opens up more ways for publishers and advertisers to engage with audiences. Media-technology company BrightLine works to provide compatibility across streaming services. “When we create an ad to […]

LAS VEGAS – Retailers that sell advertising make up a fast-growing part of the media marketplace, especially with the power of retailers to drive transactions for brands. Amid this growth, retail media also has a role in traditional brand-building strategies such as driving consumer awareness. “I spend a lot of time working with Amazon…the amount […]

LAS VEGAS – The growing capabilities of generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, has led to speculation about how it will affect people in the media, marketing and adtech industries. While new technologies inevitably stir fears about their negative effects, there are many reasons for optimism. “AI […]

LAS VEGAS –TransUnion has made its identity graph more accurate by integrating it with data from Neustar, which the consumer-data company acquired in 2021. The combination gives marketers greater accuracy in reaching target audiences based on identifiers such as an internet address. “A big part of the acquisition of Neustar was the technology platform under […]

LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “We’ve been diligently […]

LAS VEGAS – NBCUniversal this month launched One Platform Total Audience, a media planning and activation technology that uses artificial intelligence. It also plans to transact 50% of its business this year on strategic audiences to help brands reach viewers wherever they consume content. The idea “is the evolution and the next level of innovation […]

LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter and ultimately drive sales. Omnicom Media Group, the media-buying arm of holding company Omnicom Group, announced several initiatives to support clients with these opportunities. “Influencer marketing […]