Robert Williams

CANNES – Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industry, and his company is evolving to meet the moment. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions Festival of Creativity, Nesamoney reflected on how far the space […]

CANNES – At a time when brand loyalty is fleeting and consumer attention short-lived, Comcast is doubling down on long-term consistency, cross-screen storytelling and agency collaboration built on trust. That’s according to Todd Arata, senior vice president of brand marketing at Comcast, in a conversation with Beet.TV’s Lisa Granatstein at the Cannes Lions International Festival […]

CANNES – The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of creative automation platform Marpipe. Speaking with Beet.TV’s Lisa Granatstein at the Cannes Lions International Festival of Creativity, Pantelo argued that modern marketers are used to the seamless self-serve interfaces […]

NEW YORK – OtterBox is stepping out from behind its rugged reputation to tell a new story about its phone-protection products – one built not just on durability, but on connection, emotion and evolution. After years of dialing back on brand awareness media to manage operating costs, Otter Products is making a deliberate return to top-of-funnel […]

CANNES – Marketers’ obsession with first-party data is justified, but insufficient. That was the message from Matt Spiegel, executive vice president of TruAudience growth strategy at TransUnion, during an interview with Beet.TV’s David Kaplan at the Cannes Lions International Festival of Creativity. “You know, I think marketers are still really, really invested in understanding their […]

CANNES – Walmart Connect is deepening its push into connected television advertising, fueled by its acquisition of Vizio and a growing appetite from brands for performance-driven media. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions International Festival of Creativity, Ryan Mayward, senior vice president of retail media sales at Walmart Connect, said the company […]

CANNES – In a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and superior recall. But to stay competitive with social platforms, it needs to become just as easy to buy, measure and scale, said Mark McKee, executive vice president and general […]

CANNES – Artificial intelligence continues to redefine modern marketing, and digital advertising agency PMG is doubling down on its belief that the future lies in platforms, not just partnerships. That vision is taking shape in the form of Alli Marketplace, a new martech exchange announced this week that is embedded directly into PMG’s proprietary operating […]

CANNES – Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing funnel, said Dawn Williamson, chief revenue officer of Comcast Advertising, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. In […]

Amazon Ads and Roku have joined forces in an exclusive new partnership that integrates Amazon’s demand-side platform with Roku’s advertising inventory, unlocking what the companies claim is the largest authenticated connected TV footprint in the United States. (As part of Beet.TV’s coverage of this major news event, we’re republishing our interview with Dylan Moorhead, director […]

CANNES — In a wide-ranging interview during the Cannes Lions International Festival of Creativity, Sir Martin Sorrell, executive chairman of digital advertising and marketing company S4 Capital, outlined a turbulent but opportunity-rich landscape for the advertising industry. Geopolitical instability, rising client demands for efficiency and the disruptive force of artificial intelligence are driving these changes. […]

NEW YORK – Warner Bros. Discovery is reimagining the traditional upfront by offering a flexible, cross-platform model that prioritizes cultural relevance, audience targeting and cutting-edge technology, said Jill Steinhauser, the media company’s group senior vice president of platform, monetization and partnerships. In this interview with Beet.TV contributor David Kaplan, Steinhauser described how WBD is embracing […]

NEW YORK – As marketers grapple with a fractured digital landscape and rising consumer skepticism, John Kahn, chief transformation officer at Publicis Groupe’s Digitas North America, said the key to long-term relevance isn’t just better targeting or AI-generated content. It’s authenticity. “Digitas is helping advertisers maintain trust and build meaningful connection across platforms,” Kahn said […]

NEW YORK – At a time when buzzwords like “disruption” and “innovation” dominate brand narratives, FM Global is leaning into something older — much older. The commercial property insurer’s core identity hasn’t changed since its founding in 1835: prevention over payouts, said Rebecca Bardol Marino, assistant vice president and senior brand strategist at FM. “We […]

NEW YORK – Despite years of predictions that the traditional TV upfront marketplace is on its way out, Pooja Midha, a longtime industry executive who is a board member of Combe and She Runs It, insists the upfronts remain not just relevant, but essential. “For as long as I’ve been in the industry, people have […]

MIAMI – Artificial intelligence and deep learning are radically transforming how advertising strategies are developed, measured, and executed—but the human element remains central to success, said Salom Berlin, vice president and media director at Interpublic Group’s Mediahub Worldwide. In a recent interview, Berlin described how deep learning has evolved from a back-end optimization tool into […]

At this year’s NewFronts, Samsung Ads made a bold statement about the future of television advertising: it’s free, shoppable, data-fueled — and it’s redefining performance marketing. Michael Scott, vice president and head of ad sales and operations at Samsung Ads, laid out a sweeping vision that places FAST (free ad-supported streaming TV) and smart data […]

In an industry obsessed with metrics, Marc Guldimann, co-founder and chief executive of attention-tracking firm Adelaide, is calling time on one of digital advertising’s most entrenched holdouts: viewability. “I think it’s been widely established that attention is a better proxy for media quality than viewability,” Guldimann said in this interview with Beet.TV contributor David Kaplan. […]

Kinective Media by United Airlines is heading back to the Cannes Lions International Festival of Creativity with momentum and a message: commerce media, driven by first-party data and high-intent travelers, is poised to redefine how brands engage audiences across the digital landscape. James Rothwell, managing director of brand marketing at Kinective Media, says the return […]

MIAMI – A decade after launching Cognitiv with the vision that deep learning would revolutionize advertising, Chief Executive and Co-Founder Jeremy Fain says the industry is finally catching up to that belief — even if much of the current buzz around AI is misplaced. “We started 10 years ago with this idea that deep learning […]