Robert Williams

At this year’s NewFronts, Samsung Ads made a bold statement about the future of television advertising: it’s free, shoppable, data-fueled — and it’s redefining performance marketing. Michael Scott, vice president and head of ad sales and operations at Samsung Ads, laid out a sweeping vision that places FAST (free ad-supported streaming TV) and smart data […]

In an industry obsessed with metrics, Marc Guldimann, co-founder and chief executive of attention-tracking firm Adelaide, is calling time on one of digital advertising’s most entrenched holdouts: viewability. “I think it’s been widely established that attention is a better proxy for media quality than viewability,” Guldimann said in this interview with Beet.TV contributor David Kaplan. […]

Kinective Media by United Airlines is heading back to the Cannes Lions International Festival of Creativity with momentum and a message: commerce media, driven by first-party data and high-intent travelers, is poised to redefine how brands engage audiences across the digital landscape. James Rothwell, managing director of brand marketing at Kinective Media, says the return […]

MIAMI – A decade after launching Cognitiv with the vision that deep learning would revolutionize advertising, Chief Executive and Co-Founder Jeremy Fain says the industry is finally catching up to that belief — even if much of the current buzz around AI is misplaced. “We started 10 years ago with this idea that deep learning […]

NEW YORK – In today’s content-saturated marketplace, standing out requires more than just an ad budget — it demands cultural relevance and cinematic ambition. That’s the message from Mark Book, head of content at Digitas North America, who is spearheading a bold push into brand-funded entertainment with the launch of Digitas Pictures. Speaking in a […]

NEW YORK – We’re living through a renaissance in brand storytelling, one that demands both emotional intelligence and platform precision, said Atit Shah, Chief Creative Officer of Digitas North America. In an interview reflecting on the evolution of the Digitas NewFronts over the past 18 years, Shah described a creative world that has moved from […]

MIAMI – Sargento Foods is embracing artificial intelligence and deep learning to sharpen its marketing edge, increase efficiency and connect with new generations of consumers. “It shouldn’t be surprising that Sargento is experimenting with deep learning in marketing,” Shawn Walter, senior marketing manager of media and digital at Sargento, said in this interview with Beet.TV […]

NEW YORK – Social video ad spending has overtaken linear television for the first time in 2025, marking a “seismic shift” in the media landscape, said Kelly Chiricotti, senior vice president of Publicis Groupe’s Spark Foundry. Speaking during the IAB NewFronts, Chiricotti said the rise of creator-driven, short-form video content has permanently altered consumer behavior […]

MIAMI – Artificial intelligence and deep learning are unlocking a new era of precision in media planning, eliminating guesswork and enabling advertisers to tailor strategies with data-driven accuracy, said Art Binder, director of programmatic at Stagwell’s Assembly Global. During a recent industry discussion, Binder said the traditional challenge for media professionals — especially when entering […]

MIAMI – The age of siloed marketing metrics and passive brand storytelling is over, according to Jeff Greenspoon, chief global client officer at advertising and marketing  agency Dentsu. In a sweeping vision of the industry’s future, Greenspoon outlined how AI, deep learning and performance accountability are reshaping the global marketing landscape—and why brands must embrace calculated […]

MIAMI – TripleLift, the programmatic ad platform best known for its native advertising roots, is doubling down on what Chief Executive Dave Helmreich calls the “last mile of performance:” creative. In a wide-ranging interview, Helmreich laid out the company’s latest initiatives to help publishers, advertisers and streaming platforms deliver more meaningful, less intrusive advertising experiences—while […]

MIAMI – As advertisers search for more measurable returns in an increasingly volatile economic landscape, Taboola CEO Adam Singolda believes the digital ad industry is at a pivotal inflection point—one defined by the convergence of AI, performance marketing, and a renewed focus on the open web. “There’s a bunch of things that are happening maybe […]

As gaming solidifies its place as a dominant force in global entertainment, brands are racing to understand how to integrate authentically into this rapidly evolving space. Dario Raciti, managing director at Omnicom’s Zero Code, says the Covid-19 pandemic marked a pivotal turning point — and the momentum hasn’t slowed since. “During lockdown, gaming became a […]

MIAMI – As the retail media industry evolves at breakneck speed, CVS Media Exchange (CMX) is doubling down on independence, data transparency and health-focused innovation to carve out a unique position among its peers. That’s the message from Melissa Gallo, head of client success at CMX, who says that while most brands juggle multiple media […]

MIAMI – Magnite recently unified its streaming operations under a single banner, rebranding its streaming business to operate fully as SpringServe, a major strategic shift aimed at redefining how streaming media is monetized and how supply chains are structured in a complex, evolving digital landscape. “We folded our ad exchange, formerly known as Magnite Streaming, […]

MIAMI – PayPal is positioning itself as a new heavyweight in the digital advertising space, unveiling a bold vision for its ads business centered on what it calls the “transaction graph”—a data-driven foundation built on the behavior of its 400 million users and 30 million global merchants. Speaking this week, Mark Grether, senior vice president […]

SAN JUAN, PR – NBCUniversal is doubling down on its integrated approach to live event advertising, and according to James Kreckler, senior vice president of digital media sales at the media company, it all starts with the content. Content as the foundation for advertising success “The way NBCUniversal maximizes effectiveness and reach for an advertiser […]

Once seen as a niche hobby, gaming has emerged as a dominant force in entertainment and culture that’s reshaping how brands think about engagement. The gaming audience is not only massive but also increasingly diverse, spanning generations and lifestyles, Jarell Thompson, vice president of gaming at Havas Play, said in this interview with Lisa Granatstein, […]

SAN JUAN, PR — In an advertising landscape dominated by performance metrics and retail media expansion, Colleen Hotchkiss, President of Growth Practices at Publicis Groupe’s Zenith Media, is calling for a renewed focus on brand building. While performance media remains essential for short-term results, Hotchkiss argues that brands must not lose sight of what truly […]

SAN JUAN, PR – As the media landscape rapidly evolves, Nav Singh, vice president and managing director of programmatic at Horizon Media, said advertisers are entering a new era — one defined by data, customization, and the power of AI. “The consumers are there,” Singh said in this interview at the Beet Retreat San Juan, […]