Robert Williams
Data Assets Support Identifiers for Ad Campaigns: Experian’s Ali Mack
SANTA MONICA, CA – Privacy regulations in many regions have pushed marketers to be more mindful of how they collect and share consumer data. Some of the rules are an additional hurdle when they seek to use data about their own customers to improve their advertising campaigns. “When you’re looking at the way that third-party […]
‘We Pull Together Best Parts of Omnicom to Help Brands’: PHD’s Mike Solomon
SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace and consumer habits. For Mike Solomon, who in June 2023 became chief executive of Omnicom Media Group’s PHD USA, agency transformation is key to helping clients with their brand objectives. “I can reach into all the amazing […]
Supply Path Optimization Works Best With Key Audience Data: Yahoo’s Mallory Armstrong
SANTA MONICA, CA – The recent launch of Yahoo Backstage, the internet portal’s service for its demand-side platform advertisers, is part of an effort to provide transparency and what’s known as supply path optimization to brands. Premium video publishers such as A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group and Vizio are on the […]
Breast Cancer Is Life-Altering, but There Is Hope: Adobe’s Denise Colella in Conversation with Arena Group’s Katie Kulik
SANTA MONICA, CA – The American Cancer Society has data indicating that the death rates from breast cancer fell 40% between 1989 and 2016, a decline that’s partly attributed to early detection. While the trend is encouraging, it’s not necessarily comforting for anyone who has been diagnosed with breast cancer. For media professionals Denise Colella […]
Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis
SANTA MONICA, CA – Television viewers divide their attention among multiple media channels and connected devices, challenging advertisers to form a lasting impression of their brands. Optimizing campaigns to send the right message to the right audience is becoming a bigger priority. “We’ve set ourselves a very, very lofty target that by 2026, every impression […]
Streaming Ad Market Needs Greater Transparency: Horizon Media’s Samantha Rose
SANTA MONICA, CA – Regular viewers of connected television are familiar with the phenomenon of seeing the same commercial too many times during the same program. They may also see ads that are in the wrong language or seem geared toward a different demographic group. These incidents underscore the need for greater transparency in the […]
AI Helps to Gain Insights Into Audience Data: Dentsu’s Brad Stockton
SANTA MONICA, CA – The explosive popularity of ChatGPT, a chatbot powered by generative artificial intelligence, has ignited interest in what the technology can do. For media buyers, a different form of AI known as machine learning is helping to pull audience insights from ever-growing troves of data. Computer programs that get smarter helps “to […]
Transparency Will Help CTV Ad Marketplace to Grow: OpenX’s Andy Hammond
SANTA MONICA, CA – Advertisers are seeking to reach viewers who have shifted their time spent with media away from live linear television to streaming video on connected devices such as smart TVs. They face hurdles in using the same media-buying tools for television that they use for digital advertising. “As media markets — particularly […]
Quality Ad Inventory Is Expanding on CTV: Havas Media’s Laurie Crowley
SANTA MONICA, CA – Programmatic advertising has been criticized for not giving marketers enough information about where their advertisements appear. Some of those concerns have been carried over into connected television, where the profusion of CTV apps is reminiscent of the early days of mobile app stores. But there are reasons for optimism about CTV […]
CTV Viewer Metrics Differ From Cookie Tracking on Open Web: EDO’s Kevin Krim
The growth in viewership on connected devices such as mobile phones and smart TVs has spurred demand for audience measurement among a bigger variety of media channels, including digital platforms that generate signals of how they’re used. The shift in consumer behavior is occurring as people seek more control over how their personally identifiable information […]
Profusion of Retail Media Networks Leads to Funding Hurdles: Publicis’s Jill Cruz
SANTA MONICA, CA – Retailers that sell advertising offer brands another way to reach consumers as they shop online and in stores. These retail media networks not only can help to drive sales, but also to raise awareness for a broader range of products and services. “You’ve also got some of the media networks that […]
‘We’ll Unveil Ways That Advance the Media Marketplace’: Disney’s Jamie Power
Disney next month for the first time will host its yearly Global Tech & Data Showcase as a live event at CES, the hugely attended consumer electronics exhibition in Las Vegas. The entertainment giant will highlight its abilities to help advertisers of all sizes to automate their media buying and to reach audience across multiple […]
Unified Datasets Help to Improve CTV Audience Insights: Experian’s Kim Gilberti
Brands increasingly need reliable information about how they reach target audiences, especially as privacy laws give consumers more control over how their personally identifiable information is collected and shared. “If you think about the very fragmented world that we live in, consumers have endless options in terms of where they consume content and therefore where […]
Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz
SANTA MONICA, CA – The U.S. advertising market is showing signs of recovering from a pullback in media spending, but the marketplace is undergoing a secular shift as marketers shift television budgets into streaming. “It’s a very soft marketplace, and there is an influx of inventory in streaming,” Kelly Metz, chief investment officer at Omnicom […]
‘Contextual Audiences’ Spawn Large-Scale Ad Targeting: Seedtag’s Brian Danzis
SANTA MONICA, CA – Privacy laws throughout the world have given consumers more control over how businesses collect and share people’s personally identifiable information. These restrictions have pushed marketers to find other ways to gain insights into people’s media usage, including more information about the content that provides the context for their advertising. “Contextual advertising […]
Data Underpin Brand-Safety, Ad Viewability Goals: PepsiCo’s Zach Lain
SANTA MONICA, CA – Consumers divide their time among multiple media channels and electronic devices, and marketers want to ensure as much as possible that their advertising is being seen alongside brand-safe content. Food and beverage giant PepsiCo recently issued a global request for proposal to gather more information about the shifting media landscape. “Our […]
AI Can Help Marketers Adapt to Post-Cookie World: Epsilon’s Joe Doran
NEW YORK – Amid growing concerns about data privacy, marketers have worked the past few years to wean themselves from tracking cookies that help to target online audiences with advertising. This process not only has made first-party data collected directly from consumers more important, but also the technologies such as artificial intelligence to help extract […]
Beet Retreat Preview with OpenX’s Geoff Wolinetz: CTV’s Future Is in Programmatic Ads
The Beet Retreat Santa Monica this month will bring together leaders from a variety of media, marketing, measurement, data and ad-tech businesses. Geoff Wolinetz, senior vice president of publisher and demand platforms at ad-tech company OpenX, said he’s looking forward to the chance to discuss some key issues such as the need for greater transparency […]
Connected Television, Retail Media Are Key Growth Areas: Simpili.fi’s Frost Prioleau
NEW YORK – Connected television is becoming the most important video platform for advertisers with the adoption of programmatic media buying. These automated transactions will depend on a variety of supporting technologies to help brands identify the households they want to reach while also respecting consumer privacy. “CTV remains a super exciting area for us,” […]
Broad Variety of Industries Can Reach Consumers Through Retail Media: Kroger’s Jill Smith
NEW YORK – Retailers that sell advertising offer marketers another way to reach consumers as they shop online, not only helping to drive direct sales, but also to raise awareness for a wide variety of brands. Kroger Precision Marketing, the advertising sales unit of the grocery chain, is among the retail media networks that tout […]